Amazon Just Launched Belei, Its First-Ever Skin-Care Line
For its foray into skin care, Amazon created a line based around heavy-hitting anti-aging ingredients.
Amazon is already a major skin-care destination, given its selection of every major brand interspersed with obscure finds. While multiple beauty brands are Amazon exclusive, the company has never launched a skin-care line of its own-until now. Today marks Amazon's foray into skin care with its new brand Belei. (Related: This Anti-Aging Serum Has More 5-Star Reviews Than Any Other Skin-Care Product On Amazon)
The new line spans 12 products, including makeup wipes, serums, and treatments, each with an ingredient list that reads like a "Skin Care's Greatest Hits." The line's eye cream alone contains a blend of three peptides, hyaluronic acid, and caffeine. (FYI, that translates to wrinkle-fighting, hydrating, and de-puffing powers, respectively.) Two of the new moisturizers, Belei Retinol Refining Moisturizer and Belei Bio-Complex Moisturizer, contain both hyaluronic acid and squalane, a fatty molecule that maintains skin's hydration and neutralizes environmental damage.
Despite typically pricey anti-aging ingredients, the products are surprisingly affordable. If the $166 price tag has kept you from succumbing to the hype around SkinCeuticals CE Ferulic, you might feel differently about a $40 Belei dupe with free two-day Prime shipping. (Related: Thousands of Amazon Customers Are Obsessed With This Under-$10 Beauty Product)
Based on how we already feel about Amazon's private labels (shoutout to Core 10 build-your-own leggings), Belei will be every bit as life-changing-or at least skin-changing-as it sounds. But in case you need more reason to pine after the new line, all the products come in recycled packaging, are fragrance-free, and haven't been tested on animals. If you want to try them, don't waste time-each product is currently eligible for a 25 percent off promotion when added to your cart.