Find out why Graham and other celebs love 111SKIN Rose Gold Brightening Facial Treatment Mask—and where you can find more affordable versions.

By Renee Cherry
March 12, 2019
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Photo: Frazer Harrison / Getty Images

While living her best life in Australia this weekend, Ashley Graham treated her skin to a rose gold sheet mask. She posted a photo to her Instagram story which can best be described as the "expectation" version of every sheet mask "reality" selfie.

The supermodel was using the 111SKIN Rose Gold Brightening Facial Treatment Mask ($150 for 5, which is formulated to deliver hydration and leave skin looking brighter and more even-toned. By rose gold, we're talking actual gold; each mask contains tiny particles of legit 24 karat gold, which is said to potentially help reduce the formation of wrinkles. The mask also has vitamin E and licorice root extract, which helps cut back on redness. (Related: Watch Ashley Graham Prove That Cardio Doesn't Have to Suck)

Photo: Instagram / @ashleygraham

Graham isn't the only celeb with 111SKIN's rose gold sheet mask on her radar. Multiple celebs have used them before events. Priyanka Chopra used it to prep for Meghan Markle's wedding, and it was a part of the skin prep for the makeup look at the 2017 and 2018 Victoria's Secret Fashion Shows. And Kim Kardashian relied on the brand's Celestial Black Diamond Lifting and Firming Mask for her Oscars prep. (Related: Summer Fridays' Spring-Vibes Rose Gold Mask Arrives Just In Time for the Coldest Day of the Year)

The mask is an investment for your skin at $160 for 5 sheets, but you can also get a single mask for $32 at Nordstrom if you want to try a test run before dropping more cash.

Still not able to convince yourself to spend that kind of money on something you throw away? Thanks to the rose gold craze c. 2015, plenty of cheaper rose gold mask options exist.

  • Korean brand Azure Kosmetics makes a Rose Gold Luxury Hydrating Face Mask with gold and rose hip oil ($15,
  • If you're willing to veer from the sheet route, you could also consider Ulta 24K Magic Rose Gold Metallic Peel Off Mask ($14,, which comes with the satisfaction of peeling something off your face.

If you want to spring for Graham's go-to, find it on Dermstore, Net-a-Porter, or Neiman Marcus. No promises you'll look as cool wearing it though.

Comments (1)

March 13, 2019
If you think that is a good mask, consider trying snail face mask . They are much cheaper, but equally amazing.