Ashley Graham Loves This Moisturizer So Much, She Says It's "Like Crack"

And it's less than $20.

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Ashley Graham prepares before the TOMMYNOW New York Fall 2019 fashion show at The Apollo Theater on September 08, 2019 in New York City
Photo: Gotham/Contributor/WireImage/Getty Images

Taking care of your skin in the winter can be a huge headache, especially if you already tend to have a dry complexion. Luckily, Ashley Graham recently name-dropped the moisturizer she uses to maintain her glowing skin during the winter months. Even better: It's under $20. (

Speaking with Into The Gloss, Graham spilled the tea on tons of her style and beauty secrets. From her favorite concealer (Revlon PhotoReady Candid Concealer) to her go-to eye cream (Retrouvé Revitalizing Eye Concentrate), Graham gave readers a detailed walk-through of her daily beauty routine. And while many of the products that the model listed were (unsurprisingly) luxurious buys that would most definitely break the bank, her staple moisturizer is super cheap—like, less-than-$10-on-Amazon cheap.

Breaking down her morning routine, Graham explained that she starts by washing her face with SkinMedica Facial Cleanser (which she also uses to cleanse at night). Then she moisturizes with Weleda Skin Food Original Ultra-Rich Cream (Buy It, $19,

"If it's summer I'm doing the Light Nourishment, if it's winter I'm doing [the original] Skin Food," Graham explained. "That sh*t is like crack."

Weleda Skin Food Original Ultra-Rich Cream is made with a nourishing mix of plant-based ingredients like chamomile and calendula extract, which both have potential anti-inflammatory properties. Whether you use the moisturizer on your face, elbows, hands, cuticles, or heels, the creamy product is meant to help dry skin appear more luminous.

The moisturizer has been one of the brand's best-sellers since its initial launch back in 1926. It even has a star-studded cult following that, in addition to Graham, includes celebs like Victoria Beckham, Adele, Rihanna, and Julia Roberts.

Weleda Skin Food Original Ultra-Rich Cream is currently available on Amazon for $19, and thousands of reviewers say you can't beat it.

"I've been reading about this cream in magazines for like a decade and finally gave it a try when I got a chemical peel because it's supposed to be like industrial strength moisturizer," wrote a reviewer. "It definitely lives up to the hype. It's super emollient and has tons of hydrating oils in it. It's great for dry patches and is definitely the kind of all-purpose fix you'd want to have in your bag. I've only used it during summer, but I can not wait to take this bad boy for a spin this winter."

"I used it on the backs of extremely dry, chapped hands. This stuff is magic. After one application, there was a noticeable difference. After a few applications, the dry, chapped skin was gone. Unheard of for me, who usually battles chapped hands starting when summer ends until spring. I'm sure the dry skin will return, but I feel confident I can get rid of it with Weleda Skin Food in my arsenal," raved another.

However, while most people seem to enjoy the actual benefits of the moisturizer, not everyone loves the thicker formula. (

"This worked fantastic on rough spots on my body! Loved it! A bit too thick for my oily acne prone skin. I would only use it on my body," shared a customer.

Luckily, Weleda Skin Food Light Nourishing Cream (Buy It, $19, is a lighter, more fluid version of the original formula, so you can reap all of its amazing benefits without feeling like the cream is weighing down your face. For under $20 per tube, why not give it a try?

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