Beauty and Style Pros Share the Scents That Spark Good Vibes

Read about the scents that transport them back in time, then find your own meaningful scent.

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Fragrance has the power to bring us back to happy, comforting, exciting moments. Here, three tastemakers share their memory-aroma connections.

Cozy Good Nights

Photo: Jonathon Kambouris.

"I have a distinct childhood memory of my parents coming home after a night out and kissing me on my forehead. The smell of that-laughter, dancing, a hint of musk, booze, and tobacco-gives me so much comfort and the feeling of pure happiness." -Josie Maran, founder of Josie Maran Cosmetics

To get this vibe, spritz:

  • Maison Margiela Replica Jazz Club ($126,
  • Carolina Herrera Good Girl Légère Eau de Parfum ($117,
  • P. F. Candle Co. Fine Fragrance No. 4: Teakwood & Tobacco ($48,

Faraway Lands

Photo: Jonathon Kambouris.

"Japan is a special place to me, and I have so many lovely memories of it. Even in big cities like Tokyo, they practice a concept called nature architecture, marrying the natural and human environments. It creates this beautiful smell that's woody and green but also metallic and bustling with people. A scent I wear often, Le Labo Gaiac 10, captures that blend and always transports me back when I get a whiff. It's sold only in Tokyo, so I buy it there whenever I visit." -Victoria Tsai, founder of Tatcha

To get this vibe, spritz:

Park Days

Photo: Jonathon Kambouris.

"One of my favorite things about the home I grew up in is that it's right near Richmond Park in Greater London. The park is a stunning wildlife conservation with so much history, and it's full of oral aromas and fresh air even though it's in such close proximity to the bustling city. It was my perfect place to escape."​-Carly Cushnie, CEO and creative director of Cushnie

To get this vibe, spritz:

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