The beauty retailer is seriously stepping up its clean beauty game by introducing new products (and a special seal) to make shopping way easier for clean beauty junkies.
What Is Clean Beauty?
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It seems that more clean beauty brands are popping up as people are learning about the ingredients that are commonly used in their beauty products (and not loving what they find out). Plus, some existing brands are even revamping their formulas to accommodate wellness-minded customers who want to be sure their products are non-toxic.
That's why it makes sense that Sephora is jumping on the bandwagon, and providing an entire category for those people who want to keep products clean. (Related: What's the Difference Between Clean and Natural Beauty Products?)
So what does it mean if a product has a "clean" seal in their store? Simply put, it means it's created without ingredients known or thought to be harmful.
All clean products at Sephora are formulated without sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Plus, all skincare, hair, and makeup brands with the clean seal have less than one percent of synthetic fragrances. (Sephora also asked customers to weigh in on which specific ingredients they were most concerned about, which is pretty cool.)
Of course, just like regular beauty products, not all clean beauty is created equal. Here's what customers loved from Sephora's clean beauty selection so you can spend your money wisely.
Dr. Roebucks 2-in-1 Mask + Scrub
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This handy product can be used as a mask *and* an exfoliator, giving you tons of bang for your buck. One reviewer commented on how it left her skin feeling fresh and renewed, rather than scrubbed and stripped bare like some other exfoliating products. (BTW, here's the ultimate guide to exfoliation if you're new to it.) ($30; sephora.com)
Photo: Dr Roebucks
Youth to The People Superberry Hydrate + Glow Oil
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This facial oil won big points for smelling amazing and leaving skin fresh and glowy. Specially formulated for dry, dull skin, one reviewer said she applies it at night and wakes up with skin that's baby soft. Sign us up. ($44; sephora.com)
Photo: Youth to The People
Coola Full Spectrum 360° Sun Silk Drops SPF 30
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Not into slathering a lotion-like sunscreen all over your face? These sunscreen drops might be just what you're looking for. Reviewers say this non-drying formula melts into the skin and is ideal for sensitive and acne-prone skin. What's more, it's completely colorless, which is a big plus for people with darker complexions who are left with a weird white residue from other sunscreen products. ($46; sephora.com)
Briogeo Be Gentle Be Kind Kale + Apple Replenishing Superfood Conditioner
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Herbivore Citrine Glowing Hydration Body Oil
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Kora Organics Rose Quartz Luminizer
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This highlighter leaves skin with a natural, dewy glow with just a hint of shine, according to people who have tried it. (If this is your look, check out these beauty products that give you a rose gold glow.) It's also moisturizing and buildable, making it easy to customize your look depending on the vibe you're going for. ($28; sephora.com)
Photo: Kora Organics
Origins Make A Difference Rejuvenating Hand Treatment
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Farmacy Green Clean Makeup Meltaway Cleansing Balm
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Drunk Elephant D-Bronzi Anti Pollution Sunshine Serum
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This serum protects against the sun and pollution, plus it has just a hint of color that helps to even tone while letting your skin shine through, reviewers say. ($36; sephora.com)
(FYI, here's why sunscreen may not be enough to protect your skin.)
Photo: Drunk Elephant
Form Multitask Leave in Lotion
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Boscia Cactus Water Moisturizer
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Rosebud Perfume Co. Rosebud Salve
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This multipurpose classic that you just might remember from your teen years happens to be a clean beauty buy. Reviewers note they like to use the rose-scented balm not only to moisturizer their lips, but also on dry patches, pimples, cuticles, and more. ($6; sephora.com)
Photo: Rosebud Perfume Co.