Shoppers Say This $30 TikTok-Loved Hair Mask Repairs Damage Better Than Olaplex

The Olaplex dupe makes hair smooth and frizz-free for nearly half the price.

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Photo: Pexels / Yaroslav Shuraev

With the rate the Internet has been cycling through hair trends (from icy-blonde, to golden brown, to soft orange, and back) it's no wonder celebrity-loved bond repair brands like Olaplex and Virtue have risen to the top of everyone's beauty wish list. In addition to harsh chemical treatments like bleach and dyes, aggressors like heat styling, weather, and even hair elastics break down your hair's hydrogen bonds, causing problems like breakage, split ends, and frizz. And while treatments like the Olaplex No. 3 Hair Protector can do wonders for damaged hair, they often come at a hefty price tag for a tiny bottle.

That's where TikTok-famous dupes like the Bold Uniq Boldplex 3 Bond Repair Treatment Mask come in (Buy It, $30, "The difference in my hair is incredible, [and it] feels so healthy and looks so shiny," wrote content creator @sophiezoemain in her hair routine video. Packed with keratin proteins found naturally in hair, this sulfate-and-paraben-free hair mask absorbs into individual strands to mend bonds on a molecular level. In addition to repairing breakage, this hydrating formula also acts as a deep conditioning treatment, leaving locks smooth, bouncy, and healthy-looking after each use. Plus, at $30 for a 7-ounce bottle, swapping out the Boldplex solution for the Olaplex No.3 saves shoppers around $30 for about the same amount of product. (Looking for more clean hair-care products? These are the best sulfate-free shampoos, according to experts.)

BoldPlex 3 Bond Repair Hair Protein Treatment Mask

Buy It: Bold Uniq Boldplex 3 Bond Repair Treatment Mask, $30,

To use effectively on all hair types, Bold Uniq suggests applying the mask evenly to your hair once a week and leaving it on from 10 to 30 minutes, depending on how thick or damaged your curls are. And for those searching for a deep repair treatment for dyed or bleached hair, the brand says users can leave it on for an hour or even overnight to ensure that keratin proteins can fully penetrate and mend broken hydrogen bonds. The best part? Shoppers swear this actually works.

One natural redhead who bleached their hair three times in five months said that while Olaplex didn't do much for their frizz and split ends, the Boldplex 3 Mask expertly smoothed and repaired their thick, waist-length hair. Another customer worried about curls drying up in the winter said they were not prepared for how this mask transformed their "curly, thick, [and] sometimes unmanageable hair" into a mane that's healthy, moisturized, and frizz-free. "A little goes a long way, and it is worth every penny," they added. (Want another great Olaplex dupe? Try this K-beauty find.)

If you've ever been adventurous with hair color (and a little too caught up in beauty inspo), you already know the trials and triumphs that come along with an exciting new do. Luckily, you no longer need to worry about the damage that also comes with it. To fix frizz without overpaying, check out the Boldplex Hair Mask on Amazon. Your soon-to-be smooth locks will thank you.

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