In case you needed to smell like breakfast all day long.

By Faith Brar

There's nothing like the smell of fresh bacon to get you up and out of bed in the morning. Now, what if you could carry that smell with you all day long? Well, thanks to Einstein Bros. Bagels, you can. (Related: This Bacon Milkshake Takes the Bacon Obsession to a New Unhealthy Level)

This morning, the popular breakfast joint announced that they're introducing a new bacon, egg, and cheese breakfast sandwich. And rather than using regular advertising to promote it, they created a shampoo that smells like cheese and a conditioner that smells like bacon. So, yeah, your hair can officially smell like breakfast all day, if that's what you're into. (Related: You're Probably Shampooing Your Hair All Wrong)

"What better way to start the day than with the delicious aroma of the new Cheesy Wakin' Bacon sandwich from Einstein Bros. Bagels," Kerry Coyne, Einstein Bros. Bagels SVP of marketing, product, and innovation said in a press release. "This is the ultimate breakfast apéritif-now our fans can shower themselves with mouthwatering scents, leaving them looking as incredible as they smell edible, all day long." ¯\_(ツ)_/¯

If that suits your fancy (we're not here to judge), you can buy the limited edition set for just $10 at

Comments (1)

January 17, 2019
I have very thin, fine brown hair. I have tried SEVERAL department store dry shampoos. I have hated everything except Batiste with the brown tint, but I still struggled with it and felt the need to keep searching for the perfect dry shampoo. When I first used this, my hair felt greasier than it was before and I thought "here we go again". I watched some YouTube videos and realized I was not using enough. Don't be afraid to just pour this onto your roots. You want to see piles of powder. When it soaks up the oil, the gray powder turns to a brown/black and blends into your hair perfectly. The only thing I don't like (which I think is just the sacrifice of using dry shampoo), is when I scratch my head, I get dark residue under my nails. You don't notice there's anything on your scalp until you have an itch though. In the end, I am DONE searching for the perfect dry shampoo!