These Cutting-Edge Clean Mascaras Will Give You Eye-Popping Lashes

Clean mascaras are no longer just for minimalistic makeup routines.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

These Cutting-Edge Clean Mascaras Will Give You Eye-Popping Lashes
Photo: Getty Images

The market for clean mascara is shifting, and it's largely because of consumer preferences. Reminder: Clean beauty doesn't have one set definition; some founders focus on creating formulas with safe ingredients, and others have a more holistic approach. "We take into account the sourcing, safety, sustainability, ethics, and transparency of the brands we sell," Credo co-founder Annie Jackson previously told Shape.

Regardless of their philosophy, clean mascara brands are now turning to new pigments and formula innovations to create bigger, bolder, and stronger lash looks than ever before. Here's what to expect in your tube today.

Volumizing Formulas

As the demand for clean mascara rises, so does the performance of the products. Initially, natural or clean mascaras were developed with a subtle, no-makeup makeup vision in mind. But as more people want the double whammy of a clean product and a bold impact, brands are evolving to create new formulas with lots more oomph, featuring a cocktail of ingredients and ideal brush that helps achieve a lifted, voluminous, smudge-free result. For example:

Ilia Beauty Fullest Volumizing Mascara

Ilia Beauty Fullest Volumizing Mascara
Sephora

Jane Iredale Beyond Lash Volumizing Mascara

Jane Iredale Beyond Lash Volumizing Mascara
Amazon

Kjaer Weis Im-Possible Mascara

Kjaer Weis Im-Possible Mascara
Kjaer Weis

Cover Fx Power Flex Mascara

Cover Fx Power Flex Mascara
Cover Fx

The Blackest Black

Cosmetic formulators for clean mascaras have begun to find worthy natural and synthetic alternatives to carbon, which is safe but an eco-unfriendly petroleum-based pigment that traditionally gives mascara its deep-black tint.

Beautycounter Think Big All-in-One Mascara

Beautycounter Think Big All-in-One Mascara
Beautycounter

How to Enhance Your Clean Mascara's Look

To boost your clean mascara's eye-popping look, pair it with a lash-growing treatment that uses peptides, which are specific amino acids that encourage stronger and fuller hair growth. Vegamour Vegalash Volumizing Serum (Buy It, $80, vegamour.com) has both peptides and mung bean, which has been shown to help prevent excess hair loss. (None of the clean mascaras above fitting the bill? These natural mascaras will give you fluttery lashes without the questionable chemicals.)

Vegamour Vegalash Volumizing Serum

Vegamour Vegalash Volumizing Serum
Vegamour
Was this page helpful?
Related Articles