TikTok's Favorite Mascara Is Just $3 for Ulta's Early Black Friday Sale

Shoppers swear this drugstore staple is comparable to high-end brands.

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Photo: Ulta

A drugstore mascara that took over TikTok is available at an even lower price for Black Friday. Ulta is welcoming the holiday shopping season early and has discounted select products for a pre-Black Friday sale that runs until November 20. There's plenty worth shopping and scrolling through, but it's the $3 price tag of Essence's Lash Princess False Lash Mascara (Buy It, $3, ulta.com) that has our attention.

In case you might have missed it (what with scrolling your way through a FYP that includes some brave souls using lube as makeup primer), Essence's Lash Princess mascara is super popular among its users. TikTokkers were drawn to its incredible price point, comparing the quality of the normally $5 mascara to that of high-end makeup brands. Over on Amazon, customers couldn't stop buying the stuff either, and at one point, it was the site's top-selling mascara. (

Essence Mascara Early BF Sale Ulta

Buy It: Essence Lash Princess False Lash Effect Mascara, $3, was $5, ulta.com

Now available for just $3 as part of Ulta's Early Black Friday Sale, Lash Princess is intended to help volumize your lashes. Also available in a waterproof formula, its lengthening powers come courtesy of a fiber brush that coats each lash. "I am obsessed with this mascara. It makes my eyelashes look so long and perfect, I don't even have to curl them," one Ulta shopper wrote.

Other reviewers noted that they didn't experience flaking or clumping when using this formula. "I think I've tried at least 25 different mascaras and this is the one. It goes on nicely, lengthens [lashes] and stays on all day," one Ulta shopper wrote. (

Another reviewer added, "I have tried every brand of high-end mascara out there and this one is the only one I'll ever need from now on. I have straight, super fine lashes and this mascara makes my eyes pop."

Take the word of TikTok users and Ulta shoppers and try what one customer called "the best mascara in the world" for yourself now.

Essence Mascara Early BF Sale Ulta

Buy It: Essence Lash Princess False Lash Effect Waterproof Mascara, $3, was $5, ulta.com

Essence Mascara Early BF Sale Ulta

Buy It: Essence Lash Princess 4-Piece Mascara Set, $10, was $15, ulta.com

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