This Cult-Favorite Mascara Is Practically Free Right Now Thanks to Ulta's Summer Sale

If you're in the mood to browse beauty deals, Ulta's Summer Beauty Sale is the place to be. But before you get too deep into the thousands of other sale items, there's one makeup product worth adding to your cart ASAP: Essence Lash Princess False Lash Effect Mascara (Buy It, $4, $5, ulta.com).

For those who haven't already tried Essence Lash Princess False Lash Effect, there's a good chance you'll still recognize the curvy tube with green swirls. Many a makeup aficionado has spread the word about the mascara's lash-boosting powers on YouTube and Reddit. What's more, the Essence Lash Princess Mascara is consistently touted as one of the best drugstore mascaras. Like the Revlon One-Step and Thayer's Witch Hazel Toner, it's basically a permanent fixture on the Amazon beauty bestsellers list. (The mascara currently holds the number-four spot.)

Essence has several Lash Princess mascaras, and the version that's earned such a major following is meant to mimic the effect of wearing false eyelashes. It has a slim, subtly tapered wand to coat every lash, and its claim to fame is that it imparts impressive amounts of volume and length. Plus it's about half the price of your average drugstore mascara, even when it's not on sale. (

Based on Ulta reviews, the comparison to wearing a set of false lashes isn't off-base. "I was skeptical about this mascara at first because it's so cheap but I am impressed by the quality," wrote one person. "This really gives the false lash look that I love. People ask me all the time if these are my real lashes."

Another reviewer wrote, "It is only $5-6 dollars AND I get long thick lashes instantly. I pride myself on not having to use fake lashes and I get compliments on my lashes with this product." Food for thought if lash glue's not your friend. (

Whether you've been meaning to see what the hype's about or just like the sound of a cheap crowd favorite, now's a good time to get in on Essence Lash Princess False Lash Effect.

Buy It: Essence Lash Princess False Lash Effect Mascara, $4, $5, ulta.com