Euphoria Makeup Looks to Try When You're Feeling Bold

If you've been in awe of the makeup from Euphoria, here's how to copy some of the best looks from the series.

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Photo: Photograph by Eddy Chen/HBO

HBO's Euphoria has become such a craze that fans across the world were comparing it to the Super Bowl, taking bets on who was going to win — Cassie or Maddy — following Rue's biggest reveal: Cassie's affair with Nate. While the relationship dynamics are certainly entertaining, it's easy to get distracted by the stars' beauty looks throughout all the chaos.

The hair, nails, and makeup on Euphoria have all made their mark on IRL beauty trends since the show's debut, but it's the makeup that's made the biggest impact. If you're someone who loves experimenting with bright eyeshadow, graphic liner, and rhinestones, you'd be remiss not to reference the show for inspiration. The show's makeup artist, Doniella Davy is a creative genius.

And get excited because Davy is launching her own makeup line called Half Magic this May. The brand will offer intensely pigmented eye color, lip products, various highlighters, and even wearable rhinestones, which will be available exclusively on the brand's site. Davy has already used the makeup products on the set of Euphoria season 2, so if you want the most authentic recreation possible, that will be your best bet.

For now, you can use your existing makeup stash to create five of the boldest looks from Euphoria so far.

How to Copy Euphoria Makeup Looks

Beginner: Kat's Dark Wine Lip and Watercolor Eyeshadow

Kat is known for being the body-conscious-turned-bold Euphoria teen who can rock the darkest wine-colored pout. One of her most memorable makeup looks was the statement lip shown above.

To get the look, start by moisturizing your skin, concealing any blemishes or areas you're looking to brighten, advises MAC Senior National Artist Michelle Clark, who, although doesn't work on the show's set, has recreated the look herself. "If you have freckles let them shine through and keep coverage sheer and minimal," she adds. (

As for the main event, the dark wine lip, start by applying a deep wine-colored lipstick to the center of your lips before working the color out to the edges of the lip with a brush, says Clark. Taking this route — as opposed to applying directly from the tube — will allow you to keep your edges looking crisp. "If your lipstick bleeds, you can line your lips with a lip liner to help prevent it and a light dusting of translucent powder to really lock it in," says Clark.

Moving onto the eyes, apply a touch of concealer onto each eyelid to even out discoloration and give your eyeshadow something to grab onto, says Clark. She recommends MAC Studio Fix 24-Hour Smooth Wear Concealer (Buy It, $24, maccosmetics.com) thanks to its "unbelievable wear and skin-like texture."

Once you've primed your lids, dust a very fine layer of translucent powder across your eyelids with a soft eyeshadow brush. "This will set the concealer and help lock in the eyeshadow," explains Clark. Apply a chartreuse eyeshadow to the inner corner with a small eyeshadow brush then use your fingers to blend out the edges. "To create the lived-in look she has, wipe your brush onto a towel or tissue to pull off excess color," says Clark. "Then really burnish it into the skin and give it more of a watercolor feel." Then, clean your brush use it to apply a red eyeshadow or the blush of your choice to the outer corner of each eye. "Concentrate the color on the outer half and into the crease," and finish with mascara, says Clark.

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Beginner: Kat's Coral Eye and Lip Combo

Another beginner-friendly look courtesy of Kat is all about a natural skin finish paired with bold pops of color. To recreate the look, moisturize your skin and, once it has almost entirely dried, apply a lightweight foundation or serum foundation to create light coverage in the areas where you crave it most, says Clark. "Pop a bit of concealer under the eye but leave just below the lash line bare," she adds, noting that doing so will create a "real, raw-looking finish."

For your eyes, blend a dab of concealer onto each eyelid to serve as a primer. Apply a matte coral eyeshadow, starting out soft and gradually building the color, says Clark. "Using a small fluffy brush, start in the center of the lid and work your way out to the outer corner and crease," she instructs. "Use what's left on the brush in the inner corner — this will create a soft gradation of color. If you want it a bit more bold, keep layering it on." Finish your eye look by curling your lashes and applying mascara. (

As for the lips, you want more of a stain than an opaque burst of color, says Clark. She recommends MAC Floral Glow Play Lip Balm (Buy It, $19, maccosmetics.com) in Floral Coral. "It's just the right amount of brightness, with a hint of pink to complete the look," she says.

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Intermediate: Cassie's White Eyeliner

Cassie tends to wear softer, more subtle eye makeup looks, but in season 2, she's been ramping up her winged eyeliner in an effort to be more like Maddy while obsessing over a chance with Nate. Regardless of where you stand on the whole Cassie-Maddy drama, it's undeniable that Cassie's white wings are a moment.

To create them yourself, begin by prepping your lids with concealer and a neutral peachy matte eyeshadow, says Clark. Then, apply a soft eyeshadow brush to apply a peachy matte eyeshadow from your lashes to your crease and blend it out with your fingers or a soft brush, she says.

Now for the white wings. "The liner is the feature of this look so take a deep breath and go slow," says Clark, who has also recreated this look. "Make sure you have a bright pure white matte liquid eyeliner — such as Stila Stay All Day Waterproof Liquid Eyeliner in Snow," she says. "A pencil could work but be sure it's waterproof so it doesn't move around." Start by lining your lashline from the inner corner to the outer corner, says Clark. "Then, with your eyes open, draw a line towards the end of your brow for the bottom part of your wing," she says, noting that doing so with your eyes open will ensure that your wing doesn't disappear if you have hooded eyes. "Use where your two lids meet as a guide for each eye. Once you think you have your symmetry down then you can start from the tip of your wing and draw another line connecting to your lash line." Fill in the triangle and make any necessary adjustments until everything looks symmetrical.

To complete the look, add rhinestones, studs, or pearls. "I like to use the stones for nail art because they come in so many different shapes and sizes," she shares, suggesting DUO Glue (Buy It, $9, sephora.com) for an adhesive. "You can play here, using your creative choice to decide if you want to go from tiny to larger or all the same size," says Clark. "My recommendation is to go back and forth on each eye as you go, so they come out even." Finally, apply mascara. (

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Intermediate: Kat's Blue and Green Statement Eyes

Kat may have once been known for her grungier beauty choices, but Davy revealed that this season, Euphoria creator Sam Levinson challenged her to make her physical persona more playful. And thus, Kat's nearly neon blue and green statement lid look was born.

To recreate it, prep your lids with concealer or primer, says Clark. Next, carve out the shape of the bold look by outlining your crease with an aqua blue eyeliner such as Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil (Buy It, $22, sephora.com) in Deep End. "It's almost like an exaggerated liner — it's drawn slightly above the crease and then pulled out toward the end of the brow," says Clark. "Fill in the space from the lash line to the crease with the pencil — you can soften it with your fingers or a small brush."

Then, to really make it pop, Clark says to use a round fluffy brush to sweep a chartreuse eyeshadow from the edge of the blue up toward the brow bone. "Remember this is a big eye makeup [look]; its shape is the entirety of the eye, so own the real estate you have there." Finish with a few coats of mascara.

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Advanced: Maddy's Blue and Black Winged Liner

Maddy's makeup looks — like her personality — are exaggerated and dramatic, so it only makes sense that they require the most skill to recreate. (If you love the look but don't think you're at that level, try Paintlab Eye Stickers, Buy It, $10, urbanoutfitters.com.)

As always, start by prepping the eyelids with concealer. "To create the inner corner color, use a sky blue liner, like NYX's Epic Wear Liner Stick in Chill Blue," says Clark. "Wrap the pencil around the tear duct and use a small cotton bud to clean up around the edges so it's sharp." (

Then, to get the wide chunky wing, Clark recommends using applying gel-based cream liner, such as Bobbi Brown Long-Wear Gel Eyeliner (Buy It, $28, sephora.com) in Black Ink with a thin angled brush. (If you find working with pens or crayons easier, the About Face Shadowstick, Buy It, $21, aboutface.com in Kill the Lights is the way to go.) "The key is to load your brush up evenly on both sides so it's smooth when you put it on," says Clark. Again, she suggests lining your lash line first before extending the line outward into wings. "I find it easiest to then take your angled brush, with the long pointed part of the brush facing in, and place it in between both lids and pull out straight," she says. "Her liner doesn't kick up on the ends like most cat eyes, it goes horizontal from the outer corner of the eye. Once you get the line where you want it, then take your brush from the tip of the wing and connect it back onto the lid. Continue this until you get the thickness you want."

To stay true to the Maddy-inspired look, be sure to top off your look with glitter and mascara. Apply a Valentino Stick With Me Glitter Primer (Buy It, $25, sephora.com) across each wing to ensure your glitter stays put. Then, gently dab your glitter or a high-shimmer shadow, e.g. Colourpop Super Shock Shadow (Buy It, $6, colourpop.com) in Bae, on top. "Pop some strip lashes on the outer corners and have the outer ends of the lash angle up into the liner; this will create a more lifted look — true to Maddy's," says Clark.

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