More Than 21,000 Shoppers Call This the Best Purple Shampoo for Blonde Hair

Even my colorist is obsessed with it.

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Photo: Max Lederer/EyeEm/Getty

Real talk: I'm not a true blonde. Sure, I have green eyes, fair skin, and was a towhead from my toddler days through high school, but my roots started darkening in college, and I soon found myself hitting up my hair salon every few months for highlights to maintain my color.

Being blonde isn't all fun — whether you're platinum, buttery, champagne, strawberry, or golden blonde, after a while, an annoying orangey tint starts to crop up (for me, it's always around my crown). This means I'm soon back at the salon for a toner to touch-up the hue, which is time-consuming and costly. Brassiness might just be the bane of my existence. (

Brassy hair is caused by an overabundance of warm pigments in your hair — essentially when platinum locks become too yellow or when golden tresses turn reddish-gold or orange. When you lighten your hair, your natural hair color is lifted or stripped in order to make room for the new color. All hair has a slightly warm hue, and the removal of your natural color makes orange, yellow, or red tones more noticeable.

Luckily, purple shampoo for blonde hair is a solution. Purple shampoo can actually tone down yellow, orange, and brassy hues, which can occur in color-treated hair, Kimberly Cannon, a colorist at Sally Hershberger in New York City, previously told Shape. So, not only does it remove dirt, sweat, and excess oil from your locks, but it also simultaneously helps brighten and cool silver or blonde hair. (

I've tried countless purple shampoos in my 15 years of dying my hair — from drugstore faves to cult-favorite luxury buys — and have never found one that was quite perfect. Some had a light lavender tint that hardly busted my brass, while others left my strands feeling dry and straw-like. So, obviously, the last time I saw my stylist for treatment, I asked for her favorite purple shampoo for blonde hair, and she let me in on a little secret: She was obsessed with Fanola No Yellow Shampoo (Buy It, $14,, an ultra-pigmented, violet shampoo that tones down unwanted yellow and orange hues on grey, highlighted, and bleached hair.

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Buy It: Fanola No Yellow Shampoo, $14,

After a quick internet search, I found the Fanola purple shampoo on Amazon, and was blown away by the fact that it had more than 21,000 five-star ratings from reviewers, with many of them calling it a "miracle worker" and claiming that it's the "last purple shampoo you will ever buy." One shopper said her hairstylist recommended it to her, and she was so thrilled with the results that she immediately texted her colorist to say thank you.

One Fanola purple shampoo reviewer wrote: "I'm not one to leave reviews. . . but this product deserves it. Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I canceled my appointment. I'm totally in love. This [purple] shampoo [for blonde hair] is not drying at all and just after two washes, I achieved my desired results! I can't recommend it enough!"

"OMGGGGGGGGGGGGGG I'm shaken to my core, LITERALLY!!!!!" raved another reviewer who clearly loves all CAPS. "You guys I have never found a purple shampoo that can cut brass like this. It has changed my life! I was soooo close to giving up on platinum blonde forever after months and months of trying to tone, bleach, spending tons of money at the salon. Still, the brass would seep through after the first/second wash 🙄 . I wash and condition my hair, then I put this in and let it sit for 5 to 10 minutes — highly recommend."

"I feel like I've been searching for Fanola this purple shampoo my whole life as blonde and for my career as a stylist," shared a customer. "I'm a cosmetologist and nothing compares to this even in the professional lines, I've tried them all (pravana, matrix, Paul Mitchell, etc.) it is toner in a bottle. Now the best part is the shampoo is actually rich feeling and hydrating to the hair."

The only downside is that this Fanola purple shampoo is so pigmented that quite a few users recommend wearing gloves during application to prevent it from staining your hands. They also suggest rinsing and wiping down the walls of your shower and bathtub after use so that it doesn't turn your bathroom purple. While it might sound like kind of a hassle, reviewers still say it's totally worth it for cool, icy blonde locks. (

Depending on how cool you're looking to go, reviewers mention leaving the Fanola purple shampoo on for five minutes to brighten up your blonde and as long as 30 minutes, if you're wanting a slightly tinted lavender look (which will eventually wash out). If you're looking for an affordable way to banish brassiness — while saving yourself a trip to the salon — give the Fanola No Yellow Shampoo a shot. According to my stylist and 21,000 Amazon users, you won't be disappointed by the amazing results.

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