Why Are TikTok Users Freezing Their Beauty Blenders?

Find out whether the unconventional Beauty Blender foundation hack is worth mimicking or if you should just keep scrolling.

Photo: AdobeStock / Jo Imperio

Another day, another TikTok makeup hack that no one saw coming. Now that trends of applying makeup with condoms, food, and jade rollers have all hit their peaks, applying foundation with a frozen Beauty Blender sponge is picking up steam. If you search for "frozen Beauty Blender" on TikTok, you'll come across quite a few videos about the hack, including one with more than two million views by @gwmakeup, an early adopter. Surprising content often translates to viral content, and so you might be wondering if there's actually any logic behind the technique or if it's pure clickbait.

According to TikTokers, freezing your Beauty Blender (or makeup sponge of choice) results in a superior makeup application compared to using a room temperature sponge or brush. Users report their foundation goes on smoother and with a virtually poreless finish. Read on to find out whether their claims check out.

How to Use a Frozen Beauty Blender

The hack is simple, so you don't have much to lose by trying it. To follow @gwmakeup's popular approach, all you have to do is dampen a clean makeup sponge, making sure to squeeze out excess water so that sponge doesn't become rock-solid when frozen. Then store it in your freezer for up to an hour. Once you're ready to apply your makeup, you can use the cold sponge to blend your foundation as you normally would, lightly dabbing the sponge across your skin to evenly distribute the makeup.

Is the Frozen Beauty Blender Hack Worth Trying?

It's no secret that makeup artists have their fair share of hacks for flawless makeup application, but it's safe to say that more of them reach for a room temperature Beauty Blender than a frozen sponge. Though the hack may seem weird at first glance, Charlie Riddle, makeup artist and Stila global beauty director, has been impressed with application results in TikTok videos spotlighting the trend. Riddle has yet to try the frozen Beauty Blender hack, but he's no stranger to utilizing cold temps in an effort to reduce inflammation and minimize the look of pores. So, in theory, there could be some merit to this idea. (

"I am a huge fan of using cold products, but usually as a prior step for the complexion to act as a skin prep," says Riddle. "I love using Wander Beauty Baggage Claim Eye Masks that I will put in the fridge to wake the eyes up instantly. I also love using La Luer Cryosculpt tools with Stila One Step Correct Skin Tone Correcting & Brightening Primer. It immediately wakes the skin up while the primer brightens and evens out your skin as you work around your face."

If you want to try the frozen Beauty Blender hack, Riddle says he'd personally opt for only freezing the sponge for 20 minutes rather than the full hour, to avoid further hardening of the sponge, which could disrupt the foundation when blending.

Anar Mikailov, M.D. F.A.A.D., board-certified dermatologist and founder of KP Away, says that while makeup application isn't his area of expertise, he can speak to the benefits of applying cold tools and products to the skin. "Anything cold on the skin can cause vasoconstriction (the narrowing of blood cells) to help reduce swelling and decrease inflammation," says Dr. Mikailov. "That's why if you wake up to puffy eyes from eating too much salt the night before, a cold metal spoon or a cool under-eye patch can help reduce the puffiness. On skin that's swollen and inflamed, such as skin that's sunburnt, it can also help to mist cool water or to take a bath with cool water." (

Unfortunately, while the frozen Beauty Blender hack may make your pores appear smaller, the benefit will be fleeting. "Cold tools such as cold facial rollers can temporarily help reduce the appearance of pores by constricting the skin, but the effect does not last," says Dr. Mikailov. "Once you remove the cold tools and your skin goes back to normal temperature, your pores will look exactly the same."

So, while applying a cold tool like a frozen beauty blender to the skin has the potential to improve the appearance of your skin, some of the benefits may be short-lived. But hey, they should stick around long enough for you to create a fun TikTok post.

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