Gwyneth Paltrow is all about the good, clean stuff in life. Her two cookbooks are filled with healthy, easy meals. Her website, Goop, is "where food, shopping, and mindfulness collide." In July, she launched 3 Green Hearts—a healthy take-out service that delivers organic, gluten-free meals—with BFF and celeb trainer Tracy Anderson. And, of course, she's been Creative Director of Juice Beauty—the all-natural, organic skincare line—for the past 10 months. It's no surprise, then, that she's used that time to launch her own organic makeup line within the Juice brand.
Paltrow has used her partnership with (and investment in) Juice as so much more than a celebrity "ambassadorship." She expressed concern over the long-term effects of all the make-up she's had to wear as an actress after Goop started reporting on the possibility of there being toxic ingredients and carcinogens in makeup, inspiring her to spearhead the certified organic makeup line. (Is she the reason the FDA Might Start Monitoring Your Makeup?)
The products are all antioxidant-rich, vegan, and use plant-derived phyto-pigments to give them their color. The products were developed with a base of organic botanical juices, waxes, and powders, and use fruit stem cellular skincare technology and cold-pressed organic oils. They don't contain any gluten, silicones, talc, acrylates, parabens, glycols, PEGs, artificial dyes or synthetic fragrances, which are often found in other beauty products. And the set of 11 products covers all the makeup essentials, from liquid and powder foundation to lip crayons, lipsticks, mascara, and eyeliner. With prices ranging from $20 to $42, going natural shouldn't cost you any more than a comparable luxe makeup line.
If you want to get your hands on some Juice Beauty makeup, you can buy online or head to major retailers like Whole Foods and Ulta Beauty. (Love the idea of organic makeup? Try these 7 Natural Beauty Products That Actually Work.)