How to Apply Makeup So It Lasts All Day and Night
"Makeup helps us express ourselves," says celebrity makeup artist Rachel Goodwin (who works with celebs like Emma Stone and Brie Larson), whose Instagram feed inspires women to do just that. "I'm not into showing you how to look perfect. To me, that's boring and can chip away at our self-esteem. Instead, I want to help you create personas that empower you."
Of course, after inspiration strikes, you'll want your work to stay put. "The latest makeup is made for that," Goodwin says. "It's blendable, buildable, and yet so long-lasting. You simply can't screw up." Get after it. (Related: The Best Primers, Setting Sprays, and Finishing Powders to Help Your Makeup Last)
Vibrant pink eyeliner with an orange-red eye shadow is an uncommon pairing that works "because it’s a mix of cool and warm tones," says makeup artist Vincent Oquendo (who works with celebs like Lily Collins and Maggie Gyllenhaal). "They complement each other, but each also stands out." And having opposing tones means that the duo look incredible on all skin shades.
Make it last: How can you make this stunning look endure real life? Water-resistant eyeliner and mascara are a must. Try Marc Jacobs Beauty Highliner Matte Gel Eye Crayon in (Pop)ular, Nars Cosmetics Ignited Eyeshadow Palette, and Lancôme Monsieur Big Waterproof Mascara. Prevent shadow smudge with a setting powder, Oquendo says. Try E.L.F. High Definition Undereye Powder.
Shimmer On Lock Down
The best thing about glitter is that it's a perfect mix of glamour and childhood innocence, Goodwin says. The worst thing: It gets everywhere. But new glittery balms have changed that. The formulas combine glitter and skin-safe vegan adhesive that truly stay put.
Make it last: To apply, paint onto skin with a flat synthetic makeup brush. "Glitter is most exciting when it’s the one element that’s sparkling on your face," Goodwin says. Try an ocean hue across your lids or a rose gold like Lemonhead LA Ultra Luxe Spacejam Glitter Balm in Melrosé on the inner corners of your eyes; finish with mascara.
Bold and Budge-Proof Lips
"I am always here for a red lip," Oquendo says. "Nothing is as classic or as glamorous." And this version—a matte, deep crimson shade paired with fresh skin and bare eyes—is perfect for spring. Layers of powdery lipsticks are your ticket to a mouth impervious to straws and kisses.
Make it last: Start with a liquid lipstick, like Chanel Rouge Allure Liquid Powder in Avant-Gardiste, to create a lasting stain, Oquendo says. Then add two coats of Shiseido ModernMatte Powder Lipstick in Mellow Drama. Line lips with a matching lip liner and clean edges with concealer to keep color from bleeding.
Radiance That Goes the Distance
When your makeup looks like it's part of your complexion instead of a layer set on top of it, your natural glow beams through. New long-wear foundations, like L’Oréal Paris Infallible 24 Hr Fresh Wear Foundation, achieve this magical meld while also being impervious to the daily havoc of our active, sweaty, nonstop lives. Even formulas that say they last for 16, 18, or 24 hours are now so lightweight and transparent that they don't get cakey, and you don't look overdone, Goodwin says.
Make it last: Opt for one of these long-wear formulas. After you blend one into your skin, tap a cream highlighter like the RMS Beauty Living Luminizer onto your cheek and brow bones with your fingertips to further enhance your luminous state.
Smudgy (But Never Messy) Eyeliner
Most of us are too busy to check on how our makeup looks throughout the day. Which is why creamy eyeliners—the kind you need for a subtle smoky effect—are one of those high-maintenance, likely-to-leave-us-resembling-a-raccoon products that we’ve had to give up on completely.
Make it last: That is, unless you use Milk Makeup’s long-wear gel eyeliner. "I wear the brown shade pretty much every day," Goodwin says. It doesn’t set instantly, so you have time to smudge it into your lash line with the sponge-tipped end or a finger. Then, when it does—"I literally don’t have to think about it again," Goodwin says.