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How to Wear the Gold Eye Shadow Trend In an Everyday, Wearable Way

Metallic Is the Sexier Neutral

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Anyone can pull off gold eye shadow—the only thing to decide is how bold to go. "Gold flatters all skin tones, and it doesn't have to be over the top," says Luis Casco, the global beauty ambassador for Mary Kay. "Darker complexions look great in bright-yellow golds; if you're lighter, you may want to lean toward true or rose golds." Casco advises tapping the shade onto lids with a finger or a flat makeup brush for the most intensity; use a fluffy brush for a sheerer effect.

Photo: Peter White/Contributor/Getty Images

Mary Kay Mineral Eye Color in Gold Coast

gold eye shadow mary kay

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This shade imparts a buildable golden sheen. Layer it onto your lids for a glowy look. ($8; marykay.com)

(Related: Using Lip Gloss As Eye Shadow Is the New Makeup Trend You Should Totally Try)

Photo: Mary Kay

Stila Glitter & Glow Liquid Eye Shadow In Glitter & Glow

liquid gold eye shadow stila

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For a dramatic glittery lid without the glue, use a liquid formula. This one moonlights as a glitter liner, since its brush allows for a precise application. ($24; sephora.com)

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Photo: Stila

Urban Decay Eyeshadow In Half-Baked

urban decay half baked eye shadow

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If you only buy one of the shades included in Urban Decay's Naked2 palette, make it Half-Baked, a stunning bronze hue. ($20; sephora.com)

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Photo: Urban Decay

Maybelline Expert Wear Eyeshadow In Gold School

maybelline gold eye shadow

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Gigi Hadid's makeup artist, Erin Parsons, used this shade as the base of the model's gorgeous gold makeup look for her 23rd birthday party. ($9; walmart.com)

(Related: The Trendy Sneaker Brand Gigi Hadid Has Been Wearing for Years)

Photo: Maybelline

CoverGirl Eye Enhancer In Mink

covergirl eye shadow rose gold

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If you favor pinks, try out this wallet-friendly rose gold option. It'll probably make its way into your everyday look. ($5; amazon.com)

(Related: Beauty Products That Give You a Rose Gold Glow)

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Photo: CoverGirl

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