Kim Kardashian Shares How Her New KKW Body Makeup Can Cover Up Psoriasis
The makeup is part of her latest beauty venture: the KKW Body Collection.
Once upon a time, Kim Kardashian asked fans how they cope with psoriasis. Now, she's recommending a product of her own—a beauty product, that is.
On June 21, KKW Beauty will launch its first body collection, Kardashian recently announced on Instagram. The product lineup includes liquid body shimmer, loose powder shimmer, and Kardashian's personal favorite: a "skin perfecting body foundation."
"This is what I use most often," Kardashian said of the body foundation. "I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade." (Related: Kim Kardashian Met with the Medical Medium for Her Psoriasis)
When the beauty mogul shared the same post to Twitter, fans had some (totally legitimate) questions and concerns regarding how the product works and potential side effects.
On Instagram, however, fans flooded the reality star's announcement with support.
"I'll take 10," commented YouTube beauty vlogger, Patrick Starrr.
"Big kudos to you for not letting psoriasis defeat you," said dermatologist Sandra Lee (aka Dr. Pimple Popper). "...you are helping so many people deal with the emotional toll of this condition, which can sometimes be worse than the physical toll. "
Naturally, though, Kardashian did receive some backlash on her upcoming launch.
"??? This is so unnecessary??? Why go out of your way to make women feel insecure in their own skin. Everyone knows you suffer with psoriasis and that's okay. Why do you want to hide something so normal?" wrote one person on Instagram. "Why can't you sell a product that tells everyone 'I have flaws but I don't care'........ #selfpride," said another.
However, just because Kardashian developed a product to cover up her psoriasis on occasion, that doesn't mean she's ashamed of her skin condition. (Related: Kim Kardashian Clapped Back at the "Daily Mail" for Skin-Shaming Her Psoriasis)
"I've learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup," she wrote in her IG announcement.
If you're on the same page as KKW and you're dying to check out her new collection, KKW Body launches on June 21, via kkwbeauty.com.