Kristen Bell Says This Vegan Mascara Lengthens Lashes Without 'Nasty Ingredients'

Its jet-black formula is made with a fruit-based wax that quickly builds up volume and length for a dramatic effect.

Kristen Bell attends the #IMDboat Tout1244X1244
Photo: Rich Polk / Stringer / Getty Images

If you are obsessed with a particular mascara, you're not alone. Everyone has their ultimate eyelash holy grail, including your favorite celebs: Camila Mendes swears by Ilia Lash Limitless Lash Mascara; Hilary Duff's go-to is Grande Cosmetics Conditioning Peptide Mascara; Gabrielle Union is a huge fan of L'Oréal's Lash Paradise Waterproof Mascara. And the latest star to divulge her top pick is Kristen Bell.

Bell—who curated an entire storefront on Verishop of home goods, beauty, and wellness items—shared that Lily Lolo Vegan Mascara (Buy It, $20, is the best way to "lengthen your lashes without any of the nasty ingredients," thanks to its clean formula that's crafted without harsh chemicals, parabens, or lead. (

If you've never heard of Lily Lolo, a little Veronica Mars-inspired sleuthing revealed Lily Lolo is a British beauty brand that specializes in clean products that compare in quality to competitors' less-green formulas. Its Bell-approved mascara offers the long-lasting color and creamy, smooth formula you'd expect of drugstore picks, but with only organic and natural ingredients.

Lily Lolo Vegan Mascara

Buy It: Lily Lolo Vegan Mascara, $20,

The base of the jet-black mascara is fruit wax, which gives it a buildable consistency. And it features a plush brush that evenly dispenses product across the lashes, so you can achieve dramatic volume with minimal product—the brand actually recommends maxing out at 3 coats. (Not into drama? Check out this guide to the best mascara for every lash look.)

To get the best application, be sure to apply your coats one after another before the product sets. The thicker formula means you'll also want to avoid putting too much product on the tips of your lashes, otherwise, they might fall flat. Another tip? Apply in a zig-zag motion for a super feathered look that screams "va-va-voom."

There's never been a better time to play around with new products, and considering Bell's makeup always looks amazing, this mascara should be at the top of your list. Plus, 20 percent of sales from the star's entire storefront—including a polished tee, all-natural deodorant, and pair of antibacterial slippers—go to the Prostate Cancer Foundation, so you'll feed good about more than just the clean formula.

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