Kristen Bell Is Launching an Affordable CBD Skin-Care Line with Lord Jones

She's a longtime fan of the brand's CBD body lotion.

Kristen Bell
Photo: Ricky Middlesworth

In other news we all need to hear, Kristen Bell is officially getting into the CBD biz. The actress is teaming up with Lord Jones to launch Happy Dance, a line of CBD skin-care and personal care products.

If you're unfamiliar, Lord Jones is a luxury CBD brand that makes skin-care, bath salts, gummies, and other CBD-infused goodies. It was the first CBD brand to launch at Sephora, which has helped it stand out in an industry that's still V unregulated. Lord Jones uses broad-spectrum, domestically-sourced CBD oil, and makes its products in small batches. Also key: The brand tests its products to guarantee potency and lack of contaminants, and you can look up a lab report for any bottle on the company's website. (

The catch is that the products are on the pricy side, but Happy Dance is shaping up to be cheaper. "When I met Lord Jones founders Rob and Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand," Bell stated in a press release. (

This partnership comes as no surprise since Bell has been using Lord Jones products for years. She became a devoted fan of the brand after a friend gave her Lord Jones High CBD Formula Body Lotion (Buy It, $60, sephora.com) to help soothe her back pain. Since then, Bell has been using the same product to relieve post-workout soreness, she later shared on her Instagram Story. (Jessica Alba is likewise a fan of the CBD body lotion.)

Bell's new CBD line is set to launch this fall, at which point you shouldn't hold back from doing a little happy dance.

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