Meet the Fittest Models of New York Fashion Week
Athleta Hits the High-Fashion Circuit
New York Fashion Week didn't just start with a bang this year—it started with an LED light show and a breathtaking display of athleticism. Athleta became the first dedicated fitness brand to show in Fashion Week, and the installation included B-girls, ballet, yoga, parkour, and more. Choreographed by Luam Keflezgy—who's choreographed for Beyoncé, among others—the installation emphasized the "performance aspect of Athleta," senior design director Nancy Taylor says. "We've always been rooted in performance, and marrying fitness and fashion and giving consumers that versatile product is key. It'll move for her, and you can see the fashion influence in it."
Scroll through to check out some of the pics and learn more about the amazing women who graced the stage.
Nancy Taylor, Senior Design Director, Athleta (not pictured)
"We were so excited to showcase real athletes in the show. Athletes come in every shape and size, and to show the true performance of how different body shapes are is quintessential and core to our brand."
Luam Keflezgy, Choreographer (not pictured)
"My inspiration was really holding true to Athleta's woman. We wanted to make sure she was represented and celebrated. She does all kinds of things—yoga, dancing, spinning, maybe picking up her kids, doing this, doing that—but at the end of the day, she keeps going. We wanted people to see a story and leave with a feeling. It should be fun!
"From there, it was about having the right music to inspire fitness, fashion, and dance on stage. I tried to make sure we had a script that incorporated all of those elements in a super dynamic way that showed off the different talents of the women on stage."
Nina Lafarga, Dancer
"Participating in this show was really important to me, because I love that it celebrates strong yet soft, empowered women who are beautiful and fit and strong and sexy at the same time. Luam is an awesome choreographer, and any time I get a chance to dance with her, it's amazing." [Tweet this quote!]
Melanie Hunt, Parkour Trainer
"I love the clothes because they're cute and functional. I do flips, I do parkour, so while I want to look really adorable and really sporty, I also need my workout clothes to be functional. Every outfit I wear works for what I do."
Jean Chung, Dancer
"As much as they're using athletic dancers in this show, we're also...I don't want to say 'real women,' because every woman is a real woman, but we look a little bit more like the average, everyday woman who's really into fitness, and I think you can see that when we're up there on stage."