The Stranger Things star shared how she uses products from her new beauty brand, Florence by Mills—but some people suspect she's not really using the products.

By Julia Guerra
September 11, 2019
Matt Winkelmeyer/Staff/FilmMagic/Getty Images

ICYMI, Millie Bobby Brown recently launched her own beauty brand, Florence by Mills. Unsurprisingly, the vegan, cruelty-free company's launch was met with tons of praise.

But when Brown posted a video to the Florence by Mills Instagram account earlier this week to showcase her new beauty products, fans were expecting a hands-on, skin-care tutorial. What they got was, well, a version of that.

In a series of clips, Brown walks viewers through her five-step nighttime skin-care routine, which includes Florence by Mills' Zero Chill Face Mist (Buy It, $10,, Get that Grime Face Scrub (Buy It, $14,, Clean Magic Face Wash (Buy It, $12,, Dreamy Dew Moisturizer (Buy It, $14,, and Glow Yeah Lip Oil (Buy It, $14,

You can see Brown hold each product's packaging up to the camera. But you never see the actual product in her hands, nor on her face. Fans were quick to notice this suspicious detail, among others, like the fact that she "rinses her face" off-camera. (Related: The 10 Most Common Face Washing Mistakes)

Though the original Instagram post appears to have been taken down, the video still lives on YouTube, where fans are sounding off in the comments section about their confusion.

"Non-existent skincare routine with Mills! Fixed that for you…," wrote one person. "I don't understand. Nothing was ever on her face, the face mist didn't even reach her face, what?!" said another.

Fans were also baffled by Brown's finished look, which showed the actress' eye makeup seemingly intact.

"If she was actually applying something then all her makeup would be smudging and coming off," one commenter pointed out. "Nighttime skincare routine.. and she still has her eyeliner on the WHOLE time," added another.

One commenter even compared Brown's video to Kylie Jenner's recent face wash faux-pas, when the billionaire beauty mogul took off her makeup using her Kylie Skin Foaming Face Wash. Not only did Jenner scrub her face for only a few seconds, but the towel she used to dry her face was also clearly *covered* in foundation. (Related: People Are Dragging Kylie Jenner for Including a Walnut Face Scrub In Her Skin-Care Line)

"Is she doing a parody of Kylie Jenner? because that's the only reasonable explanation for this," a YouTube commenter wrote of Brown's skin-care routine video.

Following the confusion, Brown took to Instagram to address what was really going on in her video.

"I'm still learning the best way to share my routines as I get to know this space better - I'm not an expert," she wrote. "I thought doing a quick video replicating my personal process for that night was okay, but that's not what was conveyed. I understand, I appreciate all of your feedback on this journey, please keep sharing your thoughts and I will too! Ily guys x #loveandlight."

Regardless of what happened in Brown's video, several products in the Florence by Mills skin-care line are completely sold out RN on—so clearly she's doing something right.


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