The Nordstrom Anniversary Sale Includes a 2-for-1 Deal On This Popular Lash Serum

Long gone are the days when mascara and falsies were the only way to enhance your eyelashes. Lash serums boost your natural lashes so that they look longer and denser without any assistance from makeup. If you're intrigued, now's the perfect time to add a lash serum to your routine or replenish your supply. The highly rated NeuLash Lash Enhancing Serum Duo (Buy It, $95, was $190, nordstrom.com) is currently half-off in the Nordstrom Anniversary Sale.

The eyelash growth serum contains a mix of ingredients intended to give weak eyelashes new life. First up: isopropyl cloprostenate, which is a type of compound called a prostaglandin analog. Research suggests prostaglandin analogs may encourage lash growth. (Bimatoprost, another prostaglandin analog, is the growth-boosting ingredient in Latisse, the only prescription lash serum.)

The NeuLash serum also uses biotin and panthenol (vitamin B5) to fortify lashes and make them more resistant to breakage. In addition, the formula incorporates peptides, which potentially promote hair growth and lengthen the growth cycle. It seems to be a winning combo — reviews across the web (see: here, here, and here) reveal some impressive before-and-after results. (

Shoppers are especially impressed by how quickly the serum works. "Longer and thicker lashes in 3 weeks!" one Nordstrom reviewer wrote. "Formula doesn't irritate skin. My natural lashes are short and sparse. Now I don't feel the need to wear mascara daily." (

Buy It: NeuLash Lash Enhancing Serum Duo, $95, was $190, nordstrom.com

"THIS WORKS!" another added. "I started using this product 6 weeks before my wedding and in just 2 weeks everyone kept asking me if I had gotten eyelash extensions. I used it every night and was religious about it and really saw a wonderful difference — my eyelashes are SO full and long."

It's always a good time to start treating your lashes to help them reach their full potential. If you want to try a popular option that's deeply discounted RN, the NeuLash serum is a solid option.