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Olay's New Campaign Features a Squad of Fearless Women Who Will Walk In NYFW Makeup-Free

olay-fb.jpgPhoto: Olay

Women are constantly being told not just how to look, but how to act, speak, and even think across societies and cultures around the world. It's no wonder, then, that so many women feel they're constantly faced with conflicting expectations on how they should look, feel, or behave. To do their part in putting an end to this damaging and never-ending internal battle, Olay is launching a new movement, hoping to inspire women to have the confidence to be unapologetically bold and true to themselves.

Dubbed "Face Anything" the movement features nine leading body-positive advocates including Olympic gold-medalist Aly Raisman, cancer survivor Mama Cax, and plus-size model Denise Bidot, among others. Together, they will be featured in billboard ads across New York as well as in a 10-page spread in Vogue's September issue. The point is allowing these women to face the masses and defy the perceptions that they are "too" ambitious, emotional, or outspoken.

"I'm humbled to stand beside such a diverse group of incredible women whom I admire for their strengths and outspoken nature," said Bidot of the movement in a press release. "Representation is so important for all of us, especially millennials and the next generation. If we can all start to be strong and amplify these stories of breaking barriers together, we can change the world together and change the way confidence is derived. As women, we all have insecurities, ranging from personality to body, etc., and the best way to tackle these challenging feelings is 'head-on' with a fearless demeanor." (Related: Denise Bidot Shares Why She Loves the Stretch Marks On Her Stomach)

The beauty brand will also be launching a 28-day challenge with makeup influencers, along with the badass women mentioned above. All of the women will try out a bundle of Olay products that help bring out the best in their skin and will share their progress with their Instagram followers who can join the challenge along with them. Ultimately, the plan is to have each woman walk in New York Fashion Week this September completely make-up free. This would be a first for the iconic high-fashion event. (Related: NYFW Has Become a Home for Body Positivity and Inclusion, and We Couldn't Be Prouder)

Major props to Olay and this fearless squad of women for inspiring us all to remember that we are enough right now, as is. It's long overdue that everyone learns to confidently ignore the haters and the labels and to fearlessly and unapologetically be our true and authentic selves.

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