New hair-color tech means you can go for a bold color without ruining your strands or losing your natural shade forever. Here's how.

By By Molly Longman
Photo: Slaven Vlasic / Stringer

This spring's pastel trend is dramatic, eye-catching, beautiful-and as temporary as you want it to be. The Spring/Summer 2019 Marc Jacobs runways were a collage of color, with models showing off hues of antique pastel imagined by Guido Palau, Redken's global color creative director.

"The fear of changing color is gone," says Josh Wood, Redken global director. "People are embracing color more and more now." (Related: How to DIY a New Hair Color-and Not Regret It)

Semipermanent dyes are much less damaging than they used to be, so it's easier to make a major hue change that disappears in four to six weeks-while also leaving your hair soft. These products are formulated to protect your hair, Wood says, taking the "drama" out of even the most dramatic color change.

How to Dye Your Hair a Bold New Color

Bold changes are often best done at a salon, especially if you're going from dark to light and need to bleach first. Try pro fave Redken Shades EQ pastels (head to the Redken website to find a salon that offers it).

Want to DIY? There are even more temporary options for those who want to mix it up day-to-day. New tinted gel-creams (like L'Oréal Paris Colorista Hair Makeup in Hot Pink, $8) contain makeup pigment instead of dye and wash out with one shampoo. Apply directly to hair with your fingers for a pretty pink wash.

LimeCrime Unicorn Hair offers both semi-permanent full-coverage dyes and semi-permanent tints (both $16) for going full-on pink or just adding a gentle wash of color. (They offer tons of other color options too.)


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