The 26-year-old TikTok star discusses self love, confidence, and her desire to help clothing brands expand their size offerings.
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Photos of Remi Bader inside rectangles
Credit: PINK

If you're on TikTok, there's a good chance you've seen Remi Bader. On the off chance that you haven't, though, she's known for her "realistic" clothing hauls and unfiltered conversations about being a model and influencer.

Bader originally joined the app back in 2020 and has gained over two million followers since, thanks to her impeccable fashion sense. Throughout her rise to fame, the media has referred to Bader as a body positive creator, a label that she doesn't think is fitting. "Just because I'm a bigger girl that ended up on social media with a bigger following, I just don't like the idea that all of a sudden press and brands started considering me this self-love, body positivity person when that's kind of not what I was talking about," she tells Shape. "I never came online and was like, 'I love myself every day.' I came on this platform actually gaining a lot of weight, not being fully accepting of my body, and trying to get there." (Related: What Is Body Neutrality, Exactly?)

Bader's reluctance to be pegged as a body positivity creator isn't due to a negative self-image or low self-esteem. Instead, she recognizes that the journey of self-love and confidence ebbs and flows, and she doesn't want to be placed in a box because of her body. "I just don't like being labeled as something I never said I was," she says. "I just think it's just a different type of thing that I'm putting out there, and I don't ever want to be inauthentic." (Related: 5 Shape Editors Share How They Really Feel About Their Body)

What she has been putting out there: content about her personal experiences shopping for her body type. By sharing how she "navigate[d] where to shop for [her] body," she hoped to get the chance to work with fashion companies and "expand sizing, and help any brands that I can," she says. (Related: Lululemon Is Finally Introducing Extended Sizes)

Luckily for the TikTok star, her wishes came true as she's now working with Victoria's Secret PINK, as a brand ambassador and more importantly, a size consultant. As a face of the brand, Bader will join fellow PINK ambassador Darren Barnet on May 15th for a discussion about mental health in honor of Mental Health Awareness Month.

"They really want me to be a part of the process, which is great," says Bader about her partnership. Her responsibilities as a size consultant include trying on clothes and offering honest feedback before the clothes get mass produced, she explains. "I'm super excited that I'm going to be working with them going forward."

It's a responsibility that Bader plans to take seriously, since she's found that finding properly-fitting clothes is key to feeling good. "I feel the most confident when I have an outfit that I'm genuinely excited about, and I really enjoy how I look — not because my body changed or anything about my appearance changed," she says. "Finding an outfit that I feel good in totally changes my mood."

While the fashion industry has made strides when it comes to brands' size offerings, there's still room for improvement. Kudos to Bader for advocating for size inclusivity both so that everyone can feel their most confident.