This $7 Witch Hazel Toner Is the #1 Best-Selling Beauty Product On Amazon Right Now
Thousands of reviewers rave about Thayers Alcohol-Free Rose Petal Witch Hazel Toner.
We reported in January that witch hazel is back in a big way. And evidently, Amazon customers agree. Of the 700,000+ beauty and personal care products on the website, Thayers Alcohol-Free Rose Petal Witch Hazel Toner is the number-one best-seller in the beauty category. Here's what you should know about this affordable skin-care product that's selling like hotcakes.
If you've been sleeping on witch hazel, know that it's a skin-care superstar. It's a botanical extract derived from flowering plants. Not only does the ingredient have anti-inflammatory benefits, but it contains tannins, a compound with astringent (read: oil-absorbing) properties. Since Thayers witch hazel products contain 195 percent more tannins than products with distilled witch hazel, it's more effective at balancing skin's pH levels and reducing irritation, according to the company.
Thayers makes several witch hazel toners, including original, peach, and unscented versions. The best-seller has rosewater and aloe vera gel which, like witch hazel, help cut down on skin redness. (Related: This Anti-Aging Serum Has More 5-Star Reviews Than Any Other Skin-Care Product On Amazon)
Thayers' company history no doubt adds to the product's draw, especially among the natural beauty crowd. Dr. Henry Thayer launched Henry Thayer & Company, a pharmaceutical company, in 1847. He developed herbal extract products in a Cambridge-based lab and zeroed in on witch hazel as a hero ingredient. The present alcohol-free (and thus less drying) versions of the company's toners didn't launch until 1989, but the labels on the packaging still have somewhat of a vintage feel. (Related: These Are the Best Acne Products On Amazon Under $25, According to Thousands of Reviewers)
The Thayers toner fan club includes Zendaya and Behati Prinsloo (she shouted out the "original"). This Reddit user who transformed her skin in a month partially credited the product, too. A quick scroll through the 3,000+ 5-star reviews reveals that Amazon customers are extremely enthusiastic.
Take this glowing recommendation titled "Baby-faced once again":
"It's as if teen acne never plagued my skin and didn't haunt me into adulthood. I don't even wash my face anymore, I only use this product on a cotton ball twice a day (first thing in the morning and last thing before bed). My skin is clearer than it's ever been (and I have tested it through PMS and menstruation and even hormonal acne cowers under the magical liquid), my pores are shrinking, and my overall pigmentation is more even across the board. I have always had a really oily T-zone and dry skin everywhere else, so the balance of cleansing to moisturizing has been difficult and I have never found something that actually worked. And here I am, 24 years old and just unlocking the secret to beautiful skin. Do yourself a favor and TREAT YO SELF to this game-changer."