I'm a Beauty Writer and My Favorite Volumizing Mascara Is Less Than $20 for Black Friday

If you want lashes with length and volume, this is your product.

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As a beauty writer, I have tested and currently own an embarrassing amount of mascara. I have an entire section of my vanity devoted solely to one of TikTok's favorite products, and there's one particular formula I refuse to be without.

For years, I have continually used Too Faced's Better Than Sex Mascara (Buy It, $19, was $27, toofaced.com). As the name of this macara would suggest, Better Than Sex excels at giving lashes much-needed lift without clumps or flakiness. Packaged in a sleek pink tube, the eye makeup works with a single swipe to provide length and volume.

The Better Than Sex Mascara is so good that Too Faced reports it to be America's best-selling prestige mascara. And the best news? Right now, you can score a tube at a 30 percent discount. Black Friday truly has its perks and the Too Faced sitewide sale is definitely worth shopping.

Too Faced

Buy It: Too Faced Better Than Sex Mascara, $19, was $27, toofaced.com

The lifting success of this macara can be attributed to its application wand. Unlike traditional mascaras, the hourglass-shaped brush ensures that my every lash receives a coating of the eye makeup. As an added bonus, the brush works to separate my lashes, meaning my eyelashes don't stick together in one single glob of product.

With a formula that includes polymer and acacia extract, the volume and curl of your lashes will remain in place. I typically apply this mascara in the morning and it truly lasts through anything, only fading once I'm ready to wash my face at night. (

And I'm not the only fan — reviewers on the Too Faced site say they are "obsessed" with the brand's Better Than Sex Mascara, with nearly 7,000 shoppers rating it with five hearts. "It makes my lashes look amazing," one reviewer wrote. "They look so thick and long and I don't need that much for the completed look. I also like that it comes off fairly easily with makeup remover but doesn't get all over my face when I wear it."

Courtesy of Lauren Rearick

Another customer called it the "best mascara they've ever used," while one user joked that it was a life-saver. "I cannot put on lashes for the life of me. This product absolutely helped my little lashes become thicker and fuller," they added.

Trust me, this mascara is absolutely worth the purchase. You, too, can fall in love with this popular makeup option and pick up a tube at the Too Faced website. Just don't forget to use code THANKS30 at checkout for the added discount, making my favorite mascara under $20.

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