The Black-ish actress has been working on the collection for over a decade.

By Julia Guerra
September 04, 2019
Randy Shropshire/Stringer/Getty Images

Tracee Ellis Ross is an advocate for #hairlove. She never misses an opportunity to showcase her naturally vivacious curls, and she knows how to laugh at the fact that, sometimes, curls just can't be tamed.

But if there's one thing Ross doesn't joke about, it's the lack of inclusivity in quality curly-hair products on the market. To help fill the gap, Ross is entering the beauty space with Pattern, a hair-care line specifically formulated to nurture and enhance naturally curly hair types. (Related: Tracee Ellis Ross Wins Best No-Rinse Skin-Care Routine)

Leading up to the collection's official launch on September 9, Ross announced her exciting new venture on Instagram.

"@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when Girlfriends finished) and 2 years of working with chemists," she wrote. "I'm so excited to share this with y'all." (Related: 5 Women with Different Hair Types Share Their Hair-Care Routines)

Ross designed Pattern specifically for those with "curly, coily and tight-textured hair", including types 3b (well-defined, springy spiral curls) to 4c (tightly coiled, fragile strands). Her hope is to not only provide people with the products they need to nourish their curls, but to also empower people to rock their natural curl pattern.

"The paradigm of how hair products are determined for their effectiveness is based on white, straight hair," Ross explained in a video for Pattern's launch. "There's no litmus test to create a relationship to even discover new things, so when working with chemists, it's an absolute blind spot in terms of how to test if something is working or not." (Related: My Favorite New Curly Hair Product Is Made for Dudes)

The Girlfriends actress believes people deserve to have access to the tools that give them their best curls from the comfort of their own bathroom, not just at a salon, Ross told Allure. "I don't believe that people should have to be dependent on a professional to feel their most beautiful and for their hair to be healthy," she continued.

Pattern's first phase of its launch already features an impressive range of products, including one shampoo, three conditioners (available in Medium, Heavy, and Intense), two hair oil serums (the Pattern Argan Oil Serum and Jojoba Serum), a shower brush, hair clip, and microfiber towel, with prices ranging from $9 to $42.

All Pattern products will be available online at starting September 9, as well as online and in-store at participating Ulta retailers starting September 22.


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