The pastel-hued moisturizer looks like unicorn poop, but smells like Marie Antoinette’s dessert buffet.

By Braelyn Wood
May 20, 2020
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Truly

I’m not a member of Gen Z, but I pretend to be every night when I log onto TikTok. Like most millennials, quarantine has turned me into an avid watcher of the app’s 15-second videos, and my life has since become a whirlwind of e-boy transformations, family pranks, and product recommendations. It’s the reason I’m up to date on the latest trends: tie dye sweats, LED light strips, and Truly Unicorn Fruit Body Butter (Buy It, $20, ulta.com).

This viral video of the whipped moisturizer has over 63,000 “hearts” on TikTok from people who can’t stop watching product porn of the thick cream. It’s a rainbow of pastel hues swirled together like an ice cream cone with a whipped texture that’s visible through the sides of the jar. Basically, it’s a skin-care thirst trap. (Psst… Tiktok also started this comfy Quarantine trend.)

But this TikTok trend isn’t just about looks. Customers say the candy-scented body butter does wonders for skin. Its formula combines plant-based butters—shea, kakum, and mango—with popular oils such as coconut, almond, and jojoba seed to hydrate and moisturize. It also has superfood ingredients including antioxidant-rich açai berries, inflammation-reducing matcha powder, and pH-balancing rosewater.

Ulta

The four-ounce container retails for $20, and while that might seem steep for a body butter, reviewers say just a tiny bit of product goes a long way. Plus, shoppers claim the viral product really lives up to the hype. (Related: 52,000 People Bought This $7 Anti-Aging Serum Because of TikTok)

“First off, it smells so amazing, like fruit and cake and softness (if that makes sense),” wrote one reviewer. “It does leave the skin a little greasy, but don’t let this fool you—it’s working. All night I couldn’t stop feeling my legs and arms, and when I woke up in the morning my skin was insanely soft! I recommend this to anyone considering buying it.”

There’s also a slightly more expensive CBD version of the cream that’s equally popular on TikTok. It includes 300 milligrams of CBD for just $15 more and promises to reduce redness and calm inflammation—but it’s currently sold out, as is the brand’s unicorn-inspired lip plumping balm, lifting boob polish, and smoothing butt polish. You can sign up for email notifications to learn about restocks for Truly’s mesmerizing products. 

In the meantime, take these wiped-out product pages as proof that you won’t want to miss snagging this rainbow body butter before it sells out, too. I might be posting my own “TikTok made me do it” video inspired by the magical-looking whipped moisturizer. (Related: TikTok Might Make You Want to Put Pepto-Bismol on Your Face—But Derms Say Otherwise)

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