Shoppers Call Vegamour's Just-Launched Serum a 'Game Changer' for Eliminating Gray Hair

The new peptide-packed formula restores natural color and strengthens strands from roots to ends.

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GRO AGELESS Anti Gray Hair Serum
Photo: Courtesy of Vegamour

When it comes to covering up gray hairs, there's no shortage of strategic maneuvers to get the job done. From homemade pigments, to bimonthly salon appointments, it can be a labor of love. However, innovative, clean beauty brand Vegamour is taking on the challenge of restoring aging hair with another tactic; the launch of its newest serum restores your natural shade without the use of artificial color.

Best known for its Gro Hair Serum (which one Shape editor swears brought her thinning hair back to life), Vegamour has won over fans with vegan, bioactive-based formulas that restore hair to its bouncy, soft, and shiny best, and its new Gro Ageless Anti-Gray Hair Serum is no exception.

The treatment's star ingredient is peptides, a "shorter chain of amino acids that strengthen the scalp hairs," Marisa Garshick, M.D. a dermatologist at MDCS Dermatology previously told Shape. "Since peptides stimulate collagen production, this can improve the overall health of the hair, including the strength and thickness, as collagen helps to support the hair follicle and natural proteins in the hair. Additionally, when applied topically, peptides may also help hydrate the scalp and hairs, making them appear healthier," she added. What's more, Vegamour also claims that peptides restore gray strands to their natural shade through a process called "oxidative stress."

Vegamour Gro Ageless Serum

Buy It: Vegamour Gro Ageless Anti-Gray Hair Serum, $78, and

In addition to strengthening peptides, this serum harnesses the power of caffeine to stimulate blood flow to the scalp and prevent hair loss. It's also packed with a complex of vitamins B3, B5, B6, and E, which are essential in hair structure. This cocktail of hair-loving goodness ensures shoppers experience lasting results.

"I see a dramatic change in my hair," noted one person who called the serum a "game changer" after four weeks of use. Another reviewer saw less prominent gray strands, smoother texture, and "overall healthier and shinier" after one month of using the serum. A shopper who started graying postpartum credited the serum for"[slowing] down new grays" since they haven't noticed any new silver strands since beginning the treatment. To skip the salon bill and let your natural color shine through, try Vegamour's new Gro Ageless Anti-Gray Hair Serum for $78 from Vegamour and Sephora.

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