Here's what you need to know about the product you've been seeing on beauty blogs

By Charlotte Hilton Andersen
January 06, 2017

Nose jobs are the most popular cosmetic surgery for women under 30, yet at about $5,000 a pop they're not a luxury that comes cheaply. Now, however, a product is making the beauty-blog rounds claiming to fix almost every type of nose problem in just minutes, no surgery necessary, for about $18. And if you hate it, it's easily undone. Dream come true or too good to be true?

The Nose Lifter is a set of plastic shims that you slip inside your nostrils to temporarily change the appearance of your nose. According to their site, the plastic pieces can fix "flat noses, wide and bulbous noses, hook noses, droopy noses, crooked noses, flaring nostrils, upturned noses, dorsal humps, side humps, and many others." It appears to work by flaring the nostrils which would then camouflage problem areas? Maybe?

But before you shell out for this strange-but-true product, you might want to consider one factor: How much you enjoy the feeling of things shoved up your nose. Raiza Contawi, a beauty vlogger who bravely agreed to try it, calls it "extremely uncomfortable"-and that's a really bad sign, says Eugene Elliott, M.D., a rhinoplasty expert and cosmetic/reconstructive surgeon at Orange Coast Memorial Medical Center.

"If something is uncomfortable, there's a reason it hurts," he says. "When you put something up the nose, far enough to change the shape of it, it puts a lot of pressure on sensitive nasal tissues." This pressure could cause short-term damage like cuts, bruises, or blisters, or even long-term problems like a serious infection or breathing problems.

Another problem? The Nose Lifter is technically a medical device but it isn't approved by the FDA nor does it appear to have been tested for either efficacy or safety. "It's a real buyer beware situation," Dr. Elliott says. "It might be okay to use it for a short period of time, but really you don't know."

We're all about embracing your features. But for those who do want to make a change, there are still other options besides straight-up surgery. Facial fillers, like Juvederm, are often used instead, he says. It costs a bit more-$450 to $600 a syringe-but the effects last up to a year, there's no downtime and, best of all, you don't have to stick anything up your nose.