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Longtime friends Jill Roberts Freeman and Sarah Emanuel have always bonded over their love of colorful clothing and passion for the beach. So when Freeman was looking for a partner to help her re-launch her Los Angeles-based line, Seaton, Emanuel was a natural fit. The brand is built on the essentials every woman should have in her vacation wardrobe-from French terry sweatpants and silk slip dresses to bright tunics and tissue-thin cashmere. With fans like Reese Witherspoon, Jessica Alba, Kate Hudson and Sandra Bullock, Seaton is poised to be on everyone's wish list this summer. And so is the laid-back lifestyle of Freeman and Emanuel. Here, they gave us a little peek inside.

(likely to become yours, too) >>

Jill's Laid-Back Life Secrets:

Favorite way to stay fit:

Yoga! I go four times a week. I love my class, it's all to hip-hop music. You totally get lost in the music.

Best eat-right tip:

Nothing out of a box-I eat mostly fresh and even raw foods.

Indulgence I can't live without:

Real sugar. No artificial sweeteners for me. And I do love a cocktail!

Favorite local restaurant:

Hungry Cat in Santa Monica

Describe your personal style:

I have a lot of personalities. One is a beachy California girl in a swimsuit, cover-up, and flip-flops. But my alter ego loves a good dress and sexy heels.

Must-have beauty item:

Jouer is my close friend's makeup line. I love the Mimosa lip gloss, and the Perfector, a little concealer compact that can cover anything.

Favorite beach:

Lani Kani beach in Oahu, Hawaii. Our family calls it "Seaton Beach."

Sarah's Laid-Back Life Secrets:

Favorite way to stay fit:

I'm a tennis fanatic. I grew up playing.

Best eat-right tip:

Everything in moderation.

Indulgence I can't live without:

Chocolate. Oh, and caffeine!

Favorite local restaurant:

Describe your personal style:

Very classic, but I love color. I'm the one at a black-tie event wearing pink.

Must-have beauty item:

Kai roll-on perfume. I have one in every pocket.

Favorite beach:

I've gone every summer of my life to Watch Hill in Rhode Island-now I bring my boys.

(likely to become yours, too) >>