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Iskra Lawrence Encourages All Brides to Love Their Shape In Unretouched Campaign


Every bride deserves to feel beautiful on her wedding day—and that's what Iskra Lawrence is trying to promote along with designer Justin Alexander for his new Be You bridal campaign. (Related: Why I Decided Not to Lose Weight for My Wedding)


Be bold. #JustinAlexanderSignature #BeYouXJustinAlexander

A post shared by Justin Alexander (@justinalexander) on

"One of our core brand pillars is inclusivity, to design dresses that look great on real women," Alexander said in a statement. "We want our brides to feel confident and comfortable in a dress that makes them shine."

With ball-gown, mermaid, and A-line designs, each dress in this collection is truly made for everybody and isn't limited to those with a curvier figure. What's even better is that every single picture in the campaign is totally unretouched. TBH, we expect nothing less from Iskra, who has previously shared how photo retouching does nothing for your self-esteem. (Find out why Lawrence wants you to stop calling her "plus-size.")


Own your curves. #JustinAlexander #BeYouXJustinAlexander

A post shared by Justin Alexander (@justinalexander) on

"Iskra was the perfect partner for our Be You campaign," Alexander said. "She is a champion of body diversity and body positivity and a role model for women across the world."

Dresses in this collection range from sizes 6 to 36 and prices are pretty even-keeled throughout. Alexander wanted to make sure that there weren't any up-charges for plus-size dresses as there often are with other brands.

Brides-to-be also have a chance to win a free dress by entering the brand's sweepstakes. Just say how you plan to "Be You" on your wedding day using the hashtag #BeYouxJustinAlexander.

Major props to both Iskra and Justin for empowering brides to #LoveMyShape and embrace their individual sizes, shapes, and styles.

Because our bodies are badass and feeling strong, healthy, and confident is for everyone! Help us spread the body love and be a part of our #LoveMyShape body confidence movement: Post a photo or video on social sharing why you love your shape. And check out Movemeant Foundation, our partner in empowering women and girls to be body positive.


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