Every bride deserves to feel beautiful on her wedding day—and that's what Iskra Lawrence is trying to promote along with designer Justin Alexander for his new Be You bridal campaign. (Related: Why I Decided Not to Lose Weight for My Wedding)
"One of our core brand pillars is inclusivity, to design dresses that look great on real women," Alexander said in a statement. "We want our brides to feel confident and comfortable in a dress that makes them shine."
With ball-gown, mermaid, and A-line designs, each dress in this collection is truly made for everybody and isn't limited to those with a curvier figure. What's even better is that every single picture in the campaign is totally unretouched. TBH, we expect nothing less from Iskra, who has previously shared how photo retouching does nothing for your self-esteem. (Find out why Lawrence wants you to stop calling her "plus-size.")
"Iskra was the perfect partner for our Be You campaign," Alexander said. "She is a champion of body diversity and body positivity and a role model for women across the world."
Dresses in this collection range from sizes 6 to 36 and prices are pretty even-keeled throughout. Alexander wanted to make sure that there weren't any up-charges for plus-size dresses as there often are with other brands.
We partnered with @Iskra for our latest campaign and we're celebrating by giving one of YOU a free wedding dress and digital #HMU consult! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Just complete all of these 4 easy steps: 1. Follow both @justinalexander and @iskra 2. Share how you will "Be You" on your wedding day. Leave your comment on ANY @iskra image on our page, including the hashtag #BeYouXJustinAlexander. 3. Tag 2 besties in your comment! 4. Click the link in our bio and fill out the form!
Brides-to-be also have a chance to win a free dress by entering the brand's sweepstakes. Just say how you plan to "Be You" on your wedding day using the hashtag #BeYouxJustinAlexander.
Major props to both Iskra and Justin for empowering brides to #LoveMyShape and embrace their individual sizes, shapes, and styles.
Because our bodies are badass and feeling strong, healthy, and confident is for everyone! Help us spread the body love and be a part of our #LoveMyShape body confidence movement: Post a photo or video on social sharing why you love your shape. And check out Movemeant Foundation, our partner in empowering women and girls to be body positive.