Because *everyone* should be able to participate in the latest and greatest in style.

By Julia Malacoff
Updated: August 21, 2017

If you're familiar with the plus fashion market, you know that it's desperately in need of *options.* While there definitely are some super-cute lines available in an inclusive range of sizes, there are not nearly as many choices as there should be. Case in point: When bloggers Gabi Gregg and Nicolette Mason launched their insanely cute plus-size clothing line Premme, their website crashed because demand was so high. Clearly, when great clothes are made in all sizes, people will buy them.

That's why we're pretty psyched about brand-new retailer 11 Honoré, which launches today. The site sells sizes 10 to 20 and focuses on luxury goods from designers like Michael Kors (above dress, $950; 11honore.com), Monique Lhuillier, and Prabal Gurung (below dress, $3,495; 11honore.com) The company has also invested in resources to help major designers replicate their runway collections in a larger range of sizes-the logistics of which are something many fashion houses have cited as the reason they don't make clothes past a certain size. That means you can probably expect to see more brands cropping up on the site in the seasons to come.

It's really exciting to see huge designer names like these participating in the launch of a site like this. In the past, there haven't been many high-end options for women above a size 12 or 14. Ashley Graham has been vocal about the fact that fashion designers have declined to dress her for cover shoots or events in the past. She even recently revealed that she had to skip the Met Ball in 2016 because she couldn't find a designer to dress her. For someone who is such an icon in the fashion world, that's completely ridiculous. (Don't worry, she made it to the Met Gala this year, and looked fabulous in a custom H&M corset dress.)

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