Ashley Graham Teamed Up with Pronovias to Launch a Plus-Size Wedding Dress Collection
The body-positive activist revealed that she had to compromise on her own wedding dress because of her size. Now, she hopes that no other woman has to do the same.
No one should have to compromise on their wedding dress. But plus-size model and body-positive activist, Ashley Graham recently took to Instagram to share that saying yes to the dress was hard for her. Why? Because she couldn't find a gown she loved in her size.
"It has been 9 years since Justin and I got married and I wouldn't change anything about that day," she wrote in her Instagram post. "EXCEPT…a lot of us know the feeling of compromising style for sizing, something you shouldn't have to do on your wedding day." (Related: This Plus-Size Blogger Is Urging Fashion Brands to #MakeMySize)
Even though Graham found a silhouette she loved, it wasn't as perfect as she'd hoped, she shared. "I had to accept major details I didn't want because there was nothing in that shape that fit me," she shared. "And it wasn't even the right size!" she continued, explaining that she had to add a panel to the back of a size 10 dress so it would fit her size 14 frame. (Related: Rebel Wilson Once Skipped a Wedding Because She Didn't Know Where to Buy a Dress In Her Size)
Overall, it seems like Graham's experience with shopping for a wedding dress wasn't ideal. So, she decided to do something about it: This week, Graham announced that she's partnered with luxury bridal brand, Pronovias to create a bridal line for every body so that women everywhere can have a positive wedding dress-shopping experience. (Related: Why I Decided Not to Lose Weight for My Wedding)
"Finding a dream dress is something I would have loved to experience," Graham wrote on Instagram. "And I want all of you to be able to have [that experience.]" (Related: Iskra Lawrence Encourages All Brides to Love Their Shape In Unretouched Campaign)
The 16-piece collection will feature dresses (and a tuxedo suit) in U.S. sizes 0-34 (UK sizes 4 to 38) with a range of styles, designs, and silhouettes suited for every body type, according to Brides.
"There are so many different dresses for anyone from the classic bride to the ultra glam bride and options with SLEEVES, which I love," Graham shared in her Instagram post about the collection.
The price points are inclusive, too: They start at about $1,000 and go up to about $4,500, according to Harper's Bazaar. (Related: Where the Body-Positivity Movement Stands and Where It Needs to Go)
Graham's favorite part about the collection? Each piece comes with a built-in bra and shapewear, she wrote on Instagram. "I can't WAIT for you guys to see the collection when it's out this March," she continued. "You shouldn't have to compromise who you are because of what's on the rack." (Related: The Best Size-Inclusive Activewear Brands)
The Ashley Graham x Pronovias collection will be available for purchase in-store in March. Major props to both Graham and Pronovias for empowering brides to #LoveMyShape and embrace their individual sizes, shapes, and styles.