The pieces in the Fit Liberty (Mom) collection are designed to be worn before, during, and after pregnancy.

By Susan Brickell
October 30, 2019
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Whether you're in your first trimester of pregnancy and just spilling the news to loved ones, or you're postpartum and starting to bond with your baby, many moms-to-be and new mothers struggle to find comfortable, cute clothing that fits their ever-changing bodies. After all, spending money on new clothing during and after pregnancy can be super complicated, because what if it doesn't fit however-many-months down the road?

Believe it or not, even celebrities have trouble finding maternity clothes that fit properly and don't sacrifice style. In August, Orange Is the New Black's Danielle Brooks took to Instagram to speak openly about the challenges of maternity wear-shopping after revealing in July that she's expecting her first child.

"It's so hard to find cute plus size maternity fashion while pregnant," she captioned her post. (Related: Danielle Brooks Is Becoming the Celeb Role Model She Always Wished She Had)

Universal Standard (an inclusive fashion brand, ICYDK) heard Brooks' cry and reached out to the actress to collaborate on a maternity capsule collection designed to be worn before, during, and after pregnancy.

What started as a simple conversation transformed into an array of super comfortable yet fashion-forward pieces—including chic jumpsuits, cozy sweater dresses, relaxed maxis, and versatile tops—ranging in price from $30 to $185.

Brooks partnered with Universal Standard after realizing firsthand just how frustrating maternity-clothing shopping can be—something most people don't think about until they're, well, pregnant.

"I'm a size 14/16, but I've gained over 50 pounds," Brooks said in an interview on the Universal Standard website. "So now I'm like an 18, but pregnant I feel more comfortable in a 20. You think you can just size up, but it's really not that easy. Everything sizes up. The arms size up. The measurement of the ankle sizes up. Or the neckline sizes up—if you don't get it right, you just end up looking frumpy. It's been challenging to find fun pieces."

What's *so* great about Universal Standard’s collection with Brooks is that the brand's Fit Liberty shopping program policy also applies to the capsule: If a customer's size fluctuates within a year of purchase, any item of clothing can be replaced in the new size, free of charge. Seriously. That means you can choose pieces you love in the size you are right now—whether it's your first trimester or you just had a baby—without the fear and anxiety that comes with but will I be able to wear this in three or 12 months?

For items you've had a year or less, Universal Standard offers a no-strings-attached size exchange. And any piece returned to Universal Standard through Fit Liberty is donated, meaning gently-worn clothing is saved from landfills and someone else has the opportunity to give it a second life.

While this isn't Brooks' first rodeo with Universal Standard (they collaborated on a plus-size collection in 2017), her first-ever maternity capsule collection with the brand officially dropped yesterday and might finally help to meet the gap in the market when it comes to cute maternity wear. Plus, the option to exchange sizes within a year supports sustainability and helps to eliminate the need for temporary clothing you may never wear again—so you can look good and feel good about what you're putting on your body through pregnancy and beyond. (Related: Good American Just Launched Maternity Activewear)

Universal Standard

Shop the collection here.

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