Clothing brand Desigual has teamed up with British model and body positive advocate Charlie Howard for a Photoshop-free summer campaign. (Related: These Diverse Models Are Proof That Fashion Photography Can Be Unretouched Glory)
The brand shared several photos on Instagram featuring their vibrant and colorful new swimwear line, accompanied by quotes from the 26-year-old model about why this authentic photo shoot means so much to her.
"Beauty is measured in so many sizes and shapes, not just size 0," she said. "Now I'm curvier, I feel so much sexier and excited to wear swimwear."
"We all have insecurities and little faults, but that's exactly what makes us unique and special," she continued. "I think that every woman is a real woman. Who cares if they are short, tall, thin, fat, athletic, heterosexual or gay? Every one of us is marvelous."
Howard isn't the first model to be outspoken about the need for more unaltered images. Jasmine Tookes, Iskra Lawrence, and Barbie Ferrera have all mirrored that message with several unretouched campaigns of their own. (Related: Lena Dunham and Jemima Kirk Bare Some Serious Skin in These Unretouched Photographs.)
Yes, we still have a long way to go when it comes to solving the complicated relationship between women's self-esteems and the seemingly perfect models often featured in ads. But showing more women with real bodies—flaws and all—certainly can help.