The fan-favorite activewear brand jumps on the body-pos movement.
Fabletics, the activewear brand co-founded by Kate Hudson, has gained a cult following for their trendy yet affordable activewear and accessories with bright prints and color-blocking. And now, even more women will be able to get in on the action. The brand announced today that they extended their sizes to range from XXS–3X. (Until now, sizes went up to an XXL.)
The brand's announcement comes at a time when plus-size models are becoming more visible (thanks in part to designers including them on their runways and in their campaigns) and major activewear brands like Nike are offering more inclusive size ranges that don't sacrifice style. (Here, plus-size model Candice Huffine shares why more activewear brands need to jump on the bandwagon.)
While the new size offerings at Fabletics have some differentiating features like wider bands on bras, they don't look different from the smaller size offerings. "We don't see this as the introduction of a separate line but an extension of our brand that now allows us to embrace all the amazing women who are, or want to become, part of our community," Hudson stated in a press release.
Of course, there's still a ways to go: Other popular brands like Sweaty Betty and Lululemon still only reach XL (some speculate it's in an effort to maintain brand image), but as the body-pos movement becomes more of a mainstay in our culture, we can only hope more brands will follow suit. Because at the end of the day, you don't have to be a certain body type to work out, so all sizes should have access to cute workout gear. Period.