Juicy Couture Is Bringing Back the Velour Tracksuit
Before there was athleisure there was the Juicy Couture velour tracksuit. A frequent look for Paris Hilton and her then-personal assistant Kim Kardashian, a Juicy tracksuit was a mandatory casual-yet-chic look for every 'basic betch' equivalent in the early 2000s. And now, like most things in fashion, it's coming back to haunt us.
Bloomingdales just announced that they'll be restocking the tracksuit for a limited capsule collection of jackets and pants in seven different colors, including original shades like black, camel, bright pink, and pale pink. (The campaign is aptly named #TrackIsBack.) If you're willing to shell out $88 for pants or $108 for a jacket, you can rock the iconic velour look once again come July.
What prompted Bloomingdales make such a move? "Juicy was the originator of athleisure, a trend that resonates with our customers and has a strong presence in our fall 2016 assortment," explained Bloomingdales's vice chairman Frank Doroff to WWD.
Funnily enough, the return of this throwback look was predicted by Vogue back in January in a story titled "Is It Time to Bring Back the Juicy Couture Velour Tracksuit?" and Kim K even shared a #TBT post of all the times she rocked the look on her website. "I was SO obsessed with those classic Juicy Couture tracksuits a few years ago, and had them in every color. I still have all of mine, I can't let them go LOL!" Guess it's a good thing you didn't, Kim! (Although we very much doubt Kanye would approve of her getting aboard this trend the second time around.)
Fingers crossed trucker hats aren't next.