KKW was tired of cutting and sewing her shapewear—so she decided to create her own.

By Jenn Barthole
September 10, 2019
Jared Siskin/amfAR/Contributor/Getty Images

In true Kardashian fashion, Kim Kardashian West's much-anticipated shapewear brand, SKIMSdominated the news cycle months before its launch date.

After a controversial name change and a buzzy social media campaign (featuring both everyday women and the Kardashian/Jenner sisters), KKW's line of curve-friendly, shape-enhancing undergarments is ~officially~ available to purchase today at skims.com.

Following a decade-long quest for shapewear that comfortably slimmed and smoothed her own silhouette, Kardashian West developed an innovative strategy for creating undergarments to fit a wide range of body types and needs. (Related: These Celebs Are Totally Obsessed with Spanx Workout Clothes)

"My approach to creating SKIMS was solution-focused," Kardashian West tells Shape. "I rely on solution-wear to accentuate and enhance my body and often I found myself cutting and sewing existing shapewear to work specifically for each look that I was going for. I knew I wasn't alone in looking for the perfect shapewear and turned my passion into something real that would work for every body type."

Among these problem-solving pieces, the Solution Short (Buy It, $42, skims.com) is Kardashian West's personal favorite: a one-legged boy short perfect for high slits and red-carpet moments.

ICYDK, Kardashian West often documented her "shapewear struggle" moments in her career on her now-defunct blog. Her DIY methods—like cutting the legs off of tights or "taping" her boobs in place in lieu of a bra for low-cut tops—inspired SKIMS' unique approach to shapewear. (Related: This Woman's Photo with and Without Shapewear Is Taking Over the Internet)

"I've always given a behind-the-scenes look into my prep for red-carpet events, including glam, and showing the foundation to those looks was no different. There was a stigma about admitting you wore shapewear and I challenged that," Kardashian West says.

Even if you don't have any immediate plans to rock a high-slit dress at the Met Gala, the SKIMS ethos is all about inclusivity, so you can find something that fits your size and needs.

You can search by "solution" (tummy, butt, waist, or thighs) or by various categories of compression. The Seamless Sculpt collection includes two bodysuits, a bra, and sculpting high-waist briefs, while the Core Control collection features mid-waist briefs, mid-thigh shorts, and a thong, all designed with reinforced waistbands and engineered stitching to smooth and hold. If you're looking for everyday layering and compression, SKIMS' Sheer Sculpt collection is ideal, while the Contour Bonded collection offers the strongest level of support.

Sizes range from XXS to 5X to ensure a perfect fit. Pricing ranges from $18 to $98 with nine diverse colors and 28 cup sizes.


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