The retail giant will become the first U.S. department store to sell clothing geared toward Muslim women.

By Faith Brar
Updated: February 08, 2018

Retail giant Macy's recently announced that they'll be partnering with Islamic fashion brand Verona Collection. Together, they'll release a hijab-friendly clothing line in hopes of being more inclusive and providing Muslim women with fashionable, modest clothing options. (Related: This High School In Maine Became the First to Offer Sports Hijabs to Muslim Athletes)

Lisa Vogl, the founder of the Verona Collection, created the company in 2015 after feeling frustrated with the lack of hijab-friendly clothing designed specifically to uphold the principles of modesty that are an important part of the Muslim culture.

Just last year, Vogl participated in Macy's women-owned business development program called The Workshop where she had the chance to express the importance of that representation. Vogl presented her vision of the clothing line that could help women looking for more modest fashion options and it struck a chord with panelists.

Since then, Macy's has worked with Vogl to create demure yet stylish clothing as part of the Verona Collection, which will come to Macy's stores soon. This makes it the first department store in the U.S. to carry hijabs. (Related: Nike Becomes the First Sportswear Giant to Make a Performance Hijab)

"Verona Collection is more than a clothing brand," Vogl said in a press release. "It's a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside."

The new line will hit stores February 15, and it won't stretch your wallet. Prices range from $13 to $85 and include everything from hand-dyed hijabs to dresses, tops, cardigans, and pants. You can also shop the collection online at Macys.com.

Advertisement


Comments

Be the first to comment!