This New Ashley Graham Lingerie Line Is Purple Perfection
This line is so luxe, you'll want it all.
Bombshell Ashley Graham has taken the modeling and body-positive world by storm (we've lost count of how many times she's made modeling history)-but her domination is far from over. Graham's latest collection with plus-size lingerie brand Addition Elle is just more proof of that.
The "unapologetically audacious" Purple Rain collection-launching this month online and in Addition Elle stores-marks the 14th season Graham has worked with Addition Elle. It takes the seduction level up a notch with a mix of black and purple fabrics adorned with plenty of lace, fishnet, bows, and silver details-all available in sizes X–3X and 36DD–42G/H with prices ranging from $30 to $95 for bras, panties, babydolls, and garters. But sexy doesn't mean it's not super comfy: "Modest mesh wings and a supportive design allow each piece to move and breathe with the body," according to the brand.
"We are excited for our latest lingerie collection with style starlet Ashley Graham," says Roslyn Griner, vice president of marketing and visual presentation for Addition Elle, in a release. "She personifies the confidence of the Addition Elle woman and exudes an inimitable sense of feminism and poise, coupled with fearless and impactful energy." (You can say that again. Graham's nonstop, no-nonsense body-pos attitude is truly admirable.)
ICYMI, this isn't the only collection Graham has launched this year. She teamed up with Swimsuits for All to launch a swim collection too. And, although Addition Elle is a plus-size label, just know that Ashley Graham wants everyone to stop using that phrase, stat. (And, no, don't call her "brave" for showing off her body.)