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Outdoor Voices Launced Its First Swim Collection


Photo: Outdoor Voices

Outdoor Voices has been teasing its first-ever swim collection for weeks now, and the wait is finally over. The company launched its new H2OV collection juuust in time for summer. OV brought the colorblocking that you already know and love to swimwear, with one-pieces and bikinis and tankinis that you can mix or match. And the merch doesn't stop there. The collection also includes shark watches from Freestyle and striped, branded beach towels that every OV diehard needs. Basically, it's everything that you were hoping for and more. (ICYMI, Outdoor Voices also sells workout dresses and has a brand new running collection—including a sneaker collaboration with HOKA.)


Photo: Outdoor Voices

The H2OV collection is meant for water sports, meaning it's "dive-tested" and "belly flop-approved," according to the brand. That's right, the suits are actually designed to be supportive and budge-proof enough to stand up to summer activities. And as with all things Outdoor Voices they're as fun as they are functional. With a slew of bright primary colors in retro lifeguard-esque cuts, you'll want to stock up whether or not water sports are your thing. (Related: 25 Swimsuits You Need to Be Wearing This Summer)


Photo: Outdoor Voices

To showcase the versatility and functionality of the collection, OV decided to feature women who represented inclusivity and relatability. A mix of casted models, athletes, and even members of the OV team can be seen in the campaign images sporting the suits while paddleboarding, windsurfing, and snorkeling. "The collection, H2OV, was designed to give people confidence while Doing Things and we felt it was important to reflect the spirit of the collection in this campaign," according to the brand. Tavia Bonetti, a former pro snowboarder; Emma Breshchi, a model, body positive activist, and photographer; and Mama Cax, a blogger, advocate, and motivational speaker, steal the show in the new modern suits.


Photo: Outdoor Voices

Prices fall within the $45 to $115 range, and the collection is available now at Outdoor Voices stores and on the company's website. If you've been holding out for the perfect suit to outfit your summer fun, consider this an answer to your prayers. (Here are 17 more Cute Swimsuits You Can Actually Work Out In.)



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