New York Fashion Week kicked off with a special message from some of fashion's elite—wrapped, fittingly, in pink.

By By Abby Haglage
Updated: February 08, 2017

The fashion world has Planned Parenthood's back-and they have the pink pins to prove it. Just in time for the launch of Fashion Week in New York City, The Council of Fashion Designers of America (CFDA) has announced a campaign to stand up for the women's health organization by passing out pink pins that read "Fashion Stands with Planned Parenthood."

At least 40 designers have signed on to participate in the campaign, including Diane von Furstenberg, Tory Burch, Milly, and Zac Posen. Their shows will feature the hot pink pins (which use magnets instead of needles-no clothing damage!) that come packaged with an information card outlining what services the organization provides and how to get involved.

CFDA's announcement is a direct response to the push to block the $530 million in federal funding Planned Parenthood receives each year, effectively shutting it down. Planned Parenthood is currently the nation's largest provider of low-cost women's health and reproductive services.

Critics of the organization often take issue with the fact that Planned Parenthood offers abortions-despite the organization's 2014–2015 annual report showing that abortions represent just 3 percent of the services performed. For more than 2 million women-80 percent of whom report incomes at or below the federal poverty line-Planned Parenthood is the only option for low-cost services like STI/STD testing, cancer screenings, and reproductive counseling.

Planned Parenthood president Cecile Richards, who has been actively fighting to save the organization, said she was "truly thrilled" by the fashion world's show of support. "Planned Parenthood has stood defiantly in the face of opposition for a century, and we're not backing down now," Richards said in a statement from the CFDA. "Planned Parenthood's millions of supporters, including the CFDA, are mobilizing to protect access to reproductive health and rights for everyone, including the 2.5 million patients we serve, and we will continue to fight to ensure that all people can get the care they need."

CFDA member Tracy Reese, who came up with the pink pin idea during a brainstorming dinner with friends after the election, said that it's one small way to make a difference. "We know that so many people stand with Planned Parenthood-including designers and entertainers-because they and their loved ones have relied on Planned Parenthood for health care, including life-saving care like cancer screenings, birth control, STI testing and treatment, and sex education," Reese said in the press release. "By creating a visually engaging and fashionable pin, we hope to create an organic social media movement promoting awareness and education."



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