Tory Burch Debuts a New Smartwatch for Stylish Activity Tracking
Stay chic even while getting sweaty.
Photo Credit: Tory Burch
Tory Burch is joining the ranks of Marc Jacobs and Kate Spade to debut the brand's first-ever smartwatch designed specifically for style-conscious customers. The tech-savvy hybrid comes with classic watch faces inspired by the brand's existing menswear line, The Collins, and is paired with an app for both iOS and Android smartphones. (Did you know there's even a wearable tracker for fertility?)
Dubbed the ToryTrack, the device has quite a few similarities to other well-known wearables such as the Fitbit Alta and Apple Watch Series 3. For starters, it has the ability to track your daily activity as well as display text, email, and other notifications from your phone. It's also equipped with sleep tracking functionality and can automatically change time zones, making it easier to stick to your daily health goals.
A simple touch of a button also starts or stops music playing on your phone, and there's no need to charge it every night as it comes with a cell battery that'll last for months. (Reaching for your wallet? You'll probably relate to these 15 gifs every fitness tracker addict will understand.)
Made by the Fossil Group, the timepieces evoke the trademark Tory Burch preppy look and will be available in four different styles with different straps.
ToryTrack can be picked up for $250 to $295 at Tory Burch boutiques and in department stores, or online at toryburch.com.