The U.S. Women's National Soccer Jersey Is So Popular, It Broke a Nike Sales Record
The U.S. Women's National Soccer Team home jersey is now the most-sold jersey in a single season on Nike.com.
This season, the U.S. Women's National Soccer Team has been making news left and right. For starters, the team has been crushing its opponents and will be advancing to the FIFA World Cup Final after defeating England in the semi-finals. The players have been making waves off the field, too: The team recently sparked debates on whether goal celebrations are unsportsmanlike (hot take: they're not), and Sue Bird penned a powerful essay about Donald Trump attacking her girlfriend, USWNT captain Megan Rapinoe.
Further proof that this has been a noteworthy season? People are buying USA Women's Soccer home jerseys from Nike in record numbers. (Related: The U.S. Women's Soccer Team Shares What They Love Most About Their Bodies)
That's a pretty big deal, given that Nike sells the jerseys of dozens of teams from around the world on its website. (Related: Megan Rapinoe Just Became the First Openly Gay Woman to Pose In SI Swim)
This news adds to mounting evidence that the U.S. Soccer Federation needs to wake TF up. The U.S. Women's National Soccer Team is in the midst of a lawsuit against the group, alleging gender discrimination in how the women are paid compared to the U.S. men's team. Not only have they been delivering superior performances to the men's team in recent seasons, but the female players generate more revenue, and not just when it comes to Nike jerseys.