Bra and panty shopping is now seamless with online fit quizzes and subscription boxes. Welcome to 2017.

By By Susan Brickell

We'd venture to guess that bra shopping is probably low on your list of favorite activities (read: agonizing). After all, the typical process of stripping for a stranger to get measured, and then trying on countless styles in an attempt to find the perfect overpriced winner can be time-consuming and exhausting. Which is probably why most of us hold on to our dingy, stretched-out bras for longer than we'd ever admit out loud.

Enter online bra and panty monthly subscriptions. These companies find your fit with online style quizzes, roll out a personalized showroom with picks just for you, and let you try on bras in the comfort of your own home. And, did we mention that we've got a monthly panty service for ya, so you can take those less mentionable pairs out of your rotation? Internet FTW. Here, the services that will help freshen up your top drawer.


On a mission to create bras that fit real women, ThirdLove offers a five-hue collection of nudes-so there's a shade for every skin tone-and signature 1/2 cup sizes to provide a more precise fit (which means no more cup gaps or pinching straps). You can try the ThirdLove 24/7 Bra risk-free by just paying for shipping upfront. Seamless AF, right? You have 30 days to wear it, wash it, and live in it. Yes, really. If you love the bra and decide to keep it, you'll be charged $68 at the end of 30 days. If you decide the bra is not your perfect fit, return it within the 30-day window-no harm, no foul.

Adore Me

We want to be the kind of girl whose intimates always match perfectly-but it can feel like double the work. Adore Me helps take the stress out by giving you a personalized showroom of recommended bra and panty sets based on your online style quiz. Choose to pay as you go, buying single sets without any monthly commitment, or sign up for VIP membership, a no-fee monthly subscription. With VIP service, your first set is $25, and then $40 per set every month after that. As a bonus, every sixth set is free, and there's complimentary shipping and exchanges. You've always got the option to shop or skip each month, so no pressure to purchase. And most importantly, Adore Me carries sizes A–G, and XS–XL and OX–4X in activewear, so there's a perfect fit for women of all sizes.


Start off by answering True&Co.'s detailed fit quiz with questions ranging from breast shape to yes-are you a rightie or a leftie? (FYI, over 40 percent of women have different size breasts!) Based on your answers, True&Co. stocks your personal shop with sizes, brands, and styles that will fit you best, including the True Body collection. Launched in January 2017, their True Body collection consists of patent-pending v-neck and scoop-neck bras, each featuring no-sew technology with bonded seams and stretch recovery, taking performance cues from athleisure and combining them with the light, breathable, and anti-itching fabric and super-soft feel of intimate apparel. Since its launch, the bras have sold out SEVEN times, so get 'em while they're hot.

Bralette Babe

If you can't get enough of bralettes (athleisure's latest gift to women), meet Bralette Babe-the only subscription box strictly for bralettes. Comfy triangle bras are no longer just for lounging on the couch but are now fun fashion statement pieces. These lacy guys look super cute peeking out of a t-shirt and add a feminine touch to a backless sundress. Bralette Babe clients simply choose their size, style, and subscription terms (pay month to month or save when you subscribe three, six, or 12 months in advance), and receive one cute bralette every month for $20 (subscribers get an extra bralette free their first month). Happy shopping!

Skivvie NIX

If your skivvies have holes or rips, period stains that are beyond washing, stretched-out elastic bands, or are circa your teen or college years, just throw them out right now. For $20 a month, Skivvie NIX will send you two pairs of brand spankin' new underwear: two thongs, two cheekies, or one thong and one cheeky. Choose your size and color preference, and the monthly subscription service will get you on your way to stocking that infamous top drawer with pretty little things from brands like Honeydew, On Gossamer, and Betsey Johnson. There are no returns on undies, but you have the option to skip a month whenever you'd like.


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