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Equinox Is Promoting Their New NYC Hotel with an Appropriately Luxe Naomi Campbell Campaign

In addition to ruling the fashion scene for the past three decades, Naomi Campbell is also dedicated to her no-nonsense wellness routine—something that's easier said than done when every other job is on a different continent. That's why her latest project as the new brand muse for Equinox's luxury hotels is, honestly, a perfect fit.

That's right: The high-end sports club launched their own collection of luxury hotels.

The wellness tourism industry is booming; it's currently a $639 billion market, projected to reach $919 billion by 2022, according to the Global Wellness Institute. So it makes sense that—instead of simply partnering with a hotel giant, as other fitness brands have done—Equinox would take it one step further by launching their very own wellness destinations.

The new Equinox Hudson Yards Hotel (opening June 2019 in New York City—with more locations to come), will be affixed with five-star amenities tailored toward a high-performance, luxury lifestyle consistent with their brand. The hotel will, of course, boast a world-class gym space; each Equinox Hotel location will co-exist with a flagship-level Equinox Club with elite Tier X Personal Training and signature classes led by experts.

This kind of destination is a blessing for always-on-the-go pros like Campbell—people whose jobs depend on feeling (and looking) their best: "Traveling for work has always been part of my lifestyle, so I need constant access to a state-of-the-art gym and wholesome dining options," she says.

Campbell says she'd take advantage to practice all of her favorite workouts: a mix of "Pilates, boxing, and a personal trainer for strength training," she says. (She trains regularly with Joe Holder, a Nike trainer who works with a crew of Victoria's Secret angels as well.) When it comes to her nutrition regimen, she keeps it basic, but clean: "Water is key. I never diet; I just focus on clean eating, starting every morning with a green juice, and eating lots of fish and vegetables for a balanced diet."



And it never stops. Keep up your grind. @ochosystem

A post shared by Naomi Campbell (@naomi) on

And her biggest tip for looking fresh? "Sleep is SO important, so I make sure I get plenty of rest," she says. "I also schedule time to relax and re-focus with a massage or a moment of calm."

Luckily, Equinox says every hotel room is a "temple for rejuvenation." Dreamy and supermodel worthy? Count us in.


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