JetBlue & ClassPass Are Teaming Up to Offer Free Fitness Classes In NYC
It's all to promote their Bermuda Jet/Set program—and you could even win a free trip!
If you're going to run a marathon or tackle an Ironman, you train for it. So why not train for your next vacation? No, not like a chug-all-the-rosé-you-can situation. ClassPass just announced a new series of one-day wellness retreats in major cities. But that's not their only move into the travel-sphere: JetBlue Vacations and the monthly subscription service are launching a first-of-its-kind partnership with the Bermuda Tourism Authority called Bermuda Jet/Set.
Here's how Bermuda Jet/Set works: From September 4 to 9, ClassPass users in New York City can prep for a trip to the pink-sand shores of Bermuda with complimentary fitness classes on their home turf. Think: Tackling a rock climbing session at local favorite Brooklyn Boulders in preparation for coastal cliff rock climbing near the island's signature Horseshoe Bay. More into water sports? Hit up SurfSet Fitness for a core-centric burn that gives you the tools you need to handle stand-up paddleboarding through a sea turtle sanctuary. And for the really daring, crush a 60-minute session at Switch Playground and then take on Bermuda's Triple Challenge this coming March-an obstacle course series that looks totally badass. (Related: This Obstacle Course-Style Workout Can Help You Train for Any Event)
These special-edition classes will be held on selected days at five different studios: Brooklyn Boulders, SurfSet Fitness, Mile High Run Club, Cyc Fitness, and Switch Playground. And, no, you don't need to have a Bermuda trip booked to attend. (Though you may be itching to buy a plane ticket by the end of the sun/sand/surf-themed sweat sessions.)
And just when you thought it couldn't get any better, there's swag involved, too. Class-goers will have chances to snag limited-edition water bottles, hats, and towels-and even a travel voucher toward a trip to Bermuda.
"We're always looking for fun ways to give our customers unique experiences in line with their interests, and we know wellness is one of them," says Heather Berko, manager of advertising at JetBlue. "So, we created Bermuda Jet/Set to invite New Yorkers to sweat it out by offering a taste of the action-packed experiences the island has to offer during a JetBlue Vacations trip."
While this opportunity is straight out of the Big Apple for now, there's no denying that health-minded travel is up and coming. As for plans to expand a program like this past the Northeast? "We never say 'never,'" says Berko. "We know wellness trips are a growing trend across the country and within the travel industry. We're excited to partner with ClassPass, and can't wait to see what's next." (Related: How to Plan a Staycation Wellness Retreat at Home)
The curated Bermuda Jet/Set classes are available in New York City from September 4 through September 9, and participants can sign up beginning August 28 at 12 p.m. ET via the ClassPass app. For a list of participating studios and class times, check out BermudaJetSet.com.