Body hair is natural, people.

By Faith Brar
Updated: October 10, 2017

Women have body hair. Letting it grow out is a personal choice and any "obligations" to remove it are purely cultural. But when Swedish model and photographer Arvida Byström was featured in a video campaign for Adidas Originals, she received massive backlash for having her leg hair on display. (Related: This Insta-Famous Hairstylist Is Sporting Rainbow Armpit Hair for Pride)

Comments that are still up on the YouTube video include: "Horrible! Burn it with fire!" and "Good luck getting a boyfriend." (They get a lot worse, but we're choosing to keep that kind of hate off of our site. Other comments have reportedly been taken down for their excessive vulgarity.)

Arvida says she also received messages in her Instagram inbox, some of which included rape threats.

"My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week," she wrote. "Me being such an abled, white, cis body with its only nonconforming feature being a [little] leg hair. Literally, I've been getting rape threats in my DM inbox. I can't even begin to imagine what it's like to not possess all these privileges and try to exist in the world."

Arvida continued by thanking those who supported her and hopes her experience makes everyone realize that not all people are treated equally, especially if they're a little different. "Sending love and try to remember that not everybody has the same experiences being a person," she said. "Also thanks for all the love, got a lot of that too."

Thankfully, her post received an outpouring of support with nearly 35,000 likes and 4,000 comments, congratulating her for owning her body. Let's all do the same.


Comments (2)

July 29, 2018
Arvid’s is so pretty when looking at her face and arms and then when I got to her legs the first thing that came to my mind was that I was looking at a MAN’S leg and I forgot about her pretty face.
October 12, 2017
I guess people don't question the norm. They just go along with anything that's convention, even if it really doesn't make much sense. And even if cultures vary on whether it's acceptable or not. I'm glad this woman had the courage to do what she wanted, to speak out, and shut the hate party down!